Ford Reshaping its Digital Marketing

Ford Pandora

Auto Remarketing - September 28, 2010

Ford is bet­ting its newest dig­i­tal mar­ket­ing strat­e­gy should be less dis­tract­ing to con­sumers while simul­ta­ne­ous­ly high­light­ing the automaker’s prod­ucts and ser­vices as well as pro­mo­tion of a char­i­ta­ble ini­tia­tive. The foun­da­tion of this fourth-quar­ter dig­i­tal adver­tis­ing cam­paign is a part­ner­ship with Inter­net radio provider Pan­do­ra.