Kia Sets Out To Upgrade Image

MSNBC - September 2, 2010

Kia, sib­ling of the very pop­u­lar Hyundai brand, is try­ing to move the brand more up-mar­ket and become a style leader. Not easy to do, but rental vehi­cles are mak­ing impres­sive in-roads and sales are up 16.3 per­cent over this time last year.