Quick Moves by New GM Marketing Chief

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Automotive News - August 5, 2010

If there’s one thing Joel Ewan­ick has made clear since join­ing Gen­er­al Motors Co. three months ago, it’s that he doesn’t let grass grow under his feet. And the company’s vice pres­i­dent of mar­ket­ing isn’t slow­ing down any­time soon. GM will return to the Super Bowl in 2011. An ad cam­paign will break next month for the Chevy Camaro. There’s a new tagline com­ing for Cadil­lac.