Nissan, Chevrolet Face Marketing Challenge for First Mass Market EVs

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Detroit Bureau - July 29, 2010

By the end of this year, the Nis­san Leaf and Chevro­let Volt will be sit­ting in deal­er­ship lots wait­ing for buy­ers to walk through the door. One major chal­lenge for automak­ers and deal­ers is cre­at­ing effec­tive mar­ket­ing that edu­cates, fil­ters through to good can­di­dates, and shows how the ini­tial price point can fit into their bud­gets.