Expert Says Marketing Metrics are Killing Creativity

NULL - March 3, 2010

A slug­gish econ­o­my can make mar­keters ner­vous to the point that they stop think­ing about cre­ativ­i­ty and look only at num­bers, says mar­ket­ing exec­u­tive Patrick Sarkiss­ian. He reminds clients that con­sumers must feel an emo­tion­al con­nec­tion to a brand.