No title provided Auto­mo­tive Chat for Auto Deal­ers — Opti­mize for Con­ver­sion Today is a new day — a day of deal­ers focus­ing more on their own web­sites ver­sus pay­ing some­one else to deliv­er inter­net leads to them. So what does this mean for deal­ers? The obvi­ous thing is the need to get traf­fic to the dealership’s web­site and con­vert it into qual­i­ty leads. Auto­mo­tive deal­ers are in a daze try­ing to fig­ure out how to make their sites rank well in search engines. Search Engine Opti­miza­tion (SEO) is great for so many rea­sons but there are a mil­lion blogs on SEO so I am going to give you a dif­fer­ent spin on opti­miza­tion – opti­miz­ing site lay­out for con­ver­sion. •