Toyota Thinks Plug-in Hybrids Will Create Its Lead Role in Electric Cars

Wall Street Journal - December 13, 2009

The Toy­ota plug-in Prius is avail­able for lease this month in Japan, the U.S. and Europe and will go on sale at an afford­able price (around $11,22*) in 2011, says VP Takeshi Uchiya­ma­da, same cost for U.S. con­ver­sion of cur­rent hybrid Prius mod­el.