Ford Improves Safety Using Distraction Studies

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PR Newswire - October 18, 2009

As the final phase of its research into the cause and effects of dis­tract­ed dri­ving, Ford is uti­liz­ing high-tech gog­gles that mea­sure the amount of time dri­vers take their eyes off the road to help val­i­date in-vehi­cle tech­nolo­gies such as GPS nav­i­ga­tion sys­tems. The spe­cial “occlu­sion” gog­gles are used in test­ing at Ford’s Human Machine Inter­face Ver­i­fi­ca­tion Lab­o­ra­to­ry or “Dis­trac­tion Lab.” Ford engi­neers and tech­nol­o­gists use the data to accel­er­ate the safer design of telem­at­ics sys­tems that keep dri­vers con­nect­ed and informed.