Chrysler Bankruptcy: Lessons to be Learned


Yahoo! Finance - May 27, 2009

After the ini­tial shock of declar­ing bank­rupt­cy, Chrysler deal­ers are see­ing an increase in traf­fic and sales. Deal­ers are even report­ing high­er mar­gins. Buy­ers see ter­mi­nat­ed deal­er­ships as a buy­ing oppor­tu­ni­ty. While GM is a larg­er, more com­plex com­pa­ny, per­haps it can learn from Chrysler’s expe­ri­ence.