Dealers Still Acclimating to Digital Marketing


Many deal­ers still balk at spend­ing small amounts on dig­i­tal adver­tis­ing, despite allo­cat­ing huge sums for more tra­di­tion­al adver­tis­ing. Ford dig­i­tal inte­gra­tion man­ag­er Todd Stain­brook finds this deal­er skep­ti­cism some­what sur­pris­ing, but he does point out that more and more deal­ers are “get­ting it” than ever before.