Chrysler Considering Simple Customer Satisfaction Surveys


Cus­tomer sat­is­fac­tion sur­veys for deal­er sales or ser­vice have become too long for most cus­tomers to com­plete unless they are dis­sat­is­fied or are pro­vid­ed an incen­tive. The skewed results are used by some automak­ers for deal­er finan­cial-reward pro­grams and deal­ers hate the sys­tem. Chrysler may be reduc­ing the sur­vey to two crit­i­cal ques­tions and space for com­ments.