Jim Farley to the Rescue

Jim Farley

A lit­tle over 10 months ago Ford CEO Alan Mulal­ly sur­prised the auto­mo­tive world by hir­ing Jim Far­ley away from Toy­ota. The new­ly mint­ed Group Vice Pres­i­dent of Mar­ket­ing and Com­mu­ni­ca­tions was giv­en unprece­dent­ed author­i­ty to remake the image of Ford Motor Com­pa­ny. With huge loss­es and shrink­ing mar­ket share, Jim Far­ley has a Her­culean task in from of him. In a fas­ci­nat­ing arti­cle, Busi­ness Week lays out how Mr. Far­ley was cho­sen and the steps he is tak­ing to reshape Ford.