Honda Reentering Hybrid Market with New, Affordable Products

Takeo Fukui

Hon­da was first to mar­ket a gas-elec­tric hybrid in the US but has been shamed by Toy­ota in sales. Hon­da plans to reen­ter the mar­ket with new hybrid prod­ucts that cost only $2K more than com­pa­ra­ble con­ven­tion­al vehi­cles. They do not intend to fol­low Toy­ota and GM in pur­su­ing plug-in hybrids.