Marketing Execs Leaving Auto Business in Droves

Jan Thompson

Key mar­ket­ing execs have been leav­ing automak­ers in droves, over half a dozen have in the past year alone. Many are leav­ing the auto­mo­tive indus­try in gen­er­al. One fac­tor at play is that mar­ket­ing often gets scape­goat­ed due to the dif­fi­cul­ty of cal­cu­lat­ing its suc­cess.