Cars.com Hopes to Strike Super Bowl Gold

It’s only ear­ly Octo­ber, and con­sumers are like­ly to be think­ing more about new TV shows or Thanks­giv­ing turkey than they are about Super Bowl ads or buf­fa­lo wings. Even so, one small adver­tis­er is seiz­ing the oppor­tu­ni­ty to announce its berth in the Big Game. Cars.com says it will run two ads in the Super Bowl, one in the first quar­ter and anoth­er in the third quar­ter.