Mulally: Lean, Mean Ford with Global Outlook

Alan Mulally

Ford, under CEO Alan Mulal­ly, aims to sim­pli­fy its oper­a­tion, more shared plat­forms with a glob­al out­look. No need for glob­al lux­u­ry brand, says Mulal­ly, but more prof­it per vehi­cle on core pro­duc­tion to be sold world­wide. New Verve con­cept will hit Europe as glob­al B-car in 2008.