Ford Dealers Heading for the Exits, Exceeding Ford’s Predictions

NULL

Late last sum­mer Ford Motor Com­pa­ny announced a pro­gram to reduce the num­ber of Ford-brand­ed deal­er­ships in the U.S. The goal was to help the remain­ing deal­ers be more prof­itable and help the automak­er use mar­ket­ing resources more effi­cient­ly. Ford pro­ject­ed a lit­tle over 200 deal­ers would leave in the first 16 months. By the end of 2007 the num­ber of deal­ers that will be done will be approach­ing 300. Most deal­er pleased with the way Ford has han­dled the pro­gram.