Ethnic Market Grows 11% Between 2003 and 2006


A new study from R.L. Polk & Co. shows new vehi­cle reg­is­tra­tions for eth­nic groups grew 11% from 2003 to 2006, while they decreased 7% for non-eth­nic groups. The data shows OEMs can no longer ignore eth­nic mar­kets, or hope those mar­kets will respond to main­stream mar­ket­ing.