BMW, Mercedes-Benz Captives Top JD Power Dealer Financing Satisfaction List

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Con­tin­u­ing a trend BMW Finan­cial Ser­vices and Mer­cedes-Benz Finan­cial come out on top in the lat­est J.D. Pow­er Deal­er Financ­ing Sat­is­fac­tion Study. The study also finds that more lenders are ser­vic­ing both prime and sub-prime cus­tomers to increase mar­ket share as com­pe­ti­tion heats up. In addi­tion, some non-cap­tive lenders are inter­cept­ing the new-vehi­cle shop­per before they even put a foot in the dealer’s door.

Background
Deal­er Finance Sat­is­fac­tion Study based on respons­es from 4845 deal­er prin­ci­pals
Deal­ers sur­veyed March-May 2007