Mark Fields Lays Out Ford Strategy

Mark Fields

Ford Motor Com­pa­ny is work­ing on a num­ber of ini­tia­tives to help it, along with its deal­ers, to return to prof­itabil­i­ty. To help deal­ers, the automak­er wants to increase annu­al sales at met­ro­pol­i­tan deal­er­ships. The com­pa­ny will con­tin­ue to rein in fleet sales, espe­cial­ly to dai­ly rental com­pa­nies, to improve resid­ual val­ues. In addi­tion, Ford has a plan to meet future emis­sions require­ments.