GM Reducing Sales to Daily Rental Companies

Mark LaNeve

In keep­ing with its go-to-mar­ket strat­e­gy, Gen­er­al Motors is sig­nif­i­cant­ly reduc­ing sales to dai­ly rental com­pa­nies by as much as 25% over 2006 lev­els. Its goal is to improve resid­ual val­ues and reduce per-vehi­cle incen­tives. In 2006 GM sold 700,327 dai­ly rental units and plans to sell 596,000 in 2007.