Truck Sales Down, Cash-Burn Up at Ford

2006 Ford F-Series

Bare­ly six months into Ford’s “Way For­ward” turn­around plan, ana­lysts and indus­try insid­ers are ques­tion­ing its suc­cess­ful out­come, and CEO Bill Ford announced that a more aggres­sive plan would be out­lined with­in 60 days. Year-to-date sales of full­size pick­ups are down 10%, con­vinc­ing com­pa­ny lead­ers that even more belt-tight­en­ing is need­ed.