Mazda Has Some Lessons for Ford


Ford’s The Amer­i­c­as Pres­i­dent Mark Fields is import­ing two big lessons he learned from his five years of head­ing up Maz­da: design and mar­ket­ing. Young peo­ple love the Maz­da brand, and Fields, who is now lead­ing Ford’s turn­around strat­e­gy, calls it “a mod­el for what we have to do at Ford”.