Super Bowl Sponsors Eager to Avoid Last Year’s Outcry


Adver­tis­ers are pay­ing record prices to appear dur­ing the Super Bowl game to be broad­cast Feb­ru­ary 6. Mar­keters are anx­ious to avoid the out­cry fol­low­ing the Super Bowl in 2004 and are pay­ing close atten­tion to the tone and tenor of their adver­tis­ing this year.