BMW Takes Luxury Crown from Mercedes-Benz in Record-Setting 1st Half

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BMW over­took Mer­cedes Benz in the first half of 2004, tak­ing the num­ber one posi­tion in the lux­u­ry mar­ket for the first time in sev­en years. BMW’s sales suc­cess mir­rors its aggres­sive devel­op­ment of mod­els to fill in gaps, includ­ing the X3 offroad­er and 6-series coupe. Mer­cedes Benz is pre­dict­ing a recov­ery lat­er in year with its redesigned A-Class and new Smart 4-seater. JD Pow­er and Asso­ciates pre­dicts Mer­cedes will retake the top slot for total year and increase its lead next year.