Super Bowl Stage For Top-Secret Splashy Cadillac, Lexus Ads

Background
Cadil­lac avoid­ed Super Bowl broad­casts dur­ing late 1990s; back for 3rd straight year in 2004
Cadil­lac is in resur­gence: sold 216,090 vehi­cles in US in 2003; up 8.2% from 2002
Lexus mak­ing 1st appear­ance on Super Bowl tele­cast in 5-years
Car com­pa­nies have been Super Bowl adver­tis­ers from the event’s begin­ning