Who's Shifting Gears
Click to View All Movers & Shakers VP of Marketing, LotLinxVP B2B & Business Development, RepairPalLotLinx has appointed Kristen Stanton as vice president of marketing. She brings more than a decade of experience in the automotive and high-tech industries, have served with such highly regarded firms as ADP, Advance Auto Parts, Dealer.com, Edmunds and others.
In her new role, Stanton will oversee all facets of marketing and public relations to support LotLinx’s aggressive growth goals as its builds its network of dealers using the LotLinx Deeplinking platform, a VIN-specific inventory advertising technology that directly links car shoppers from search engines and automotive research sites to the vehicle display pages (VDPs) on dealership websites.
“LotLinx is one of the most exciting advances in automotive marketing that I’ve seen in years, which is going to be a huge win for both consumers and dealers,” Stanton said. “Car buyers get a seamless online shopping experience, and dealers get direct, exclusive access to a substantial number of low-funnel car buyers who are looking for the inventory on their lot. It’s wonderful to be working with a team of people I have so much respect for and who have created something that is truly revolutionary.”
Stanton has a proven track record with fast-growth companies, according to the company. Most recently, she served at vice president of business-to-business marketing and business development for RepairPal, a leading online resource for auto repair.
Before RepairPal, she provided business development and marketing consulting services to a range of companies in automotive industry. She also served as the business development director for Edmunds. Stanton began her career in the automotive industry as the director of marketing for Dealix, which was acquired by The Cobalt Group.
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