Women are not yet creating & directing content in advertising
Lack of female creative leadership in agency & OEM marketing
Opportunity for agencies, clients, & industry
What has and is the impact of 3% Movement on Marketing to Women & to Total Audience?
3% Movement now in conferencing, MiniCons, Certification, Research
7th annual Two day fall conference coming in November in Chicago
Online community of 35,000
To begin to see the scope and impact of the 3% Movement, go to http://3percentconf.com/
Enterprise leads the Major car rental companies with National and Avis following:
Cuts off discount program for NRA members.
Sends a message to NRA that current positions on gun control are unacceptable.
Beginning of financial pressure on the NRA for its stands on current gun laws.
Major corporation are follow the Car Rental industry
Going after gun manufacturers next.
#BoycottNRA is the hash tag to see the impact on the NRA
See What New York Times coverage shows about dozens of companies following the lead of the RAC companies
California roads, bridges,& streets desperately need repair and upgrades
The 12 cents gasoline tax went into effect on Nov 1.
Will produce $5.4B annually. Also a transportation improvement fee started Nov 1
State Republicans want to repeal the gas tax. Have over 500,000 signatures to get on ballot
State needs to complete major road projects for the Nov Election
How Is State Responding?
Rushing to complete dozens of projects on are a fast track to be complete prior to Nov election
The Bottom line for Voters who drive in California:
Invest in your future and get roads fixed & upgraded ASAP