Here are THREE proven dealer marketing fundamentals known as the “*80 Supplemental-20 Rule” or a set of actionable strategies for dealers and their agencies:
1. Let your brand do the heavy lifting.
2. Commit 80% to digital, 20% to targeted traditional campaigns.
3. Remember digital companies invest heavily in driving consumers to you!
To learn The Bottom Line for Dealer Marketing, Click and Consider Stopping Debate Now.
Why this posting is Significant and Timely
This is for Forward-Thinking Dealer GMs & Sales Managers.
You see yourself as a Thought Leader on top of Trends
This is hottest trend for dealer management in Digital Automotive Marketing.
Audience Intelligence is now & will become a priority for you in 2018.
To get your team on this trend, Click above & Study this insightful briefing from Billy Ferriola of AutoWeb.
Why this app is a breakthrough in what is really a kind of Connected Car Technology:
There is a need to connect drivers with drivers on the road & CarWink does it.
The Auto Industry and consumers can invest in CarWink on Kickstarter.com.
Here is the first app to do this:
What this timely survey by Automotive News says:
• 874 Responses from Auto Women Executives tell how things are
• Survey finds that persistent sexism is still rampant in auto
• Subtle & overt biases & exclusion are still with the industry.What might be the significance of the Survey
• Hopefully, OEM, Dealer, & Provider Mgt. will act
• This is an opportunity for all "Car Guys" to adopt inclusion
• What will we do if women start naming names & companies?
Everyone in the automotive industry, whether in management or working in the back of the dealership or 3 levels down at the OEM needs to read the 16 pages of this revealing survey in print or online -- and then ACT to fix this problem ASAP
There is a fundamental shift happening in the traveler mindset. Airlines and hotels will be anticipating travelers’ needs and to simplify all aspects of business travel. This will require a balancing act by travel companies to ensure they offer the latest technology that will give travelers the ability to connect with another live person anytime, anywhere
Why does it Matter? -- Particularly in the Last Quarter of 2017?
• Number of inaccurately appraised was “Too Many”
• Money and time were lost as the industry searched
• More precise process of valuing trade or inventory vehicles needed
Significance of the Need for Better Appraisal Technology:
• Dealers facing more pressure to correctly appraise cars.
• Industry issues like Recalls, VW, & declining sales cause concern
• Econ factors & consumer buying behavior drive rapid market changes.
• Industry needs more accurate appraisal process & technology
Learn how a new UC App is delivering more accurate appraisals using combination of algorithms and market value experts
The Situation with Marcus Lemonis & Used Cars:
• Marcus Lemonis finds companies that need management & money
• Marcus loves the UC business as he started at AutoNation
• He found a UC operation in trouble, changed name to CarCash
The Significance of the CarCash UC Model:
• The Marcus "Magic" worked again & CarCash is flourishing
• A change in the appraisal process made big difference
• The App & Technology of The Appraisal Lane worked
See how the turnaround worked and the role that accurate appraisals played in CarCash sucess.
Dealers, Buyers, Wholesalers, Auctions getting Flood Damage Cars
A New set of "Industry Eyes" & Appraisal skills now available
With more storms coming, industry needs use of an App & some help
The Significance of the Signs/Tips;
Five Signs and some tips on how to spot a storm-damaged vehicle
Gain some new ways to make sure you can spot a flood car
See signs, tips and a new set of guidelines and get the App
Click to capture 5 S-M-A-R-T signs that will save money, careers, and prevent headaches
Overall Situation with Content Marketing
What Joe Pullizzi, CMI Founder, says:
Native advertising is still the gateway drug
Mobile, too, is getting more into content marketing programs
Consumer Content Marketing continues to be the flavor of the month
Evolution of the content marketing practice itself.
Here are the five Marketing Trends:
1. Original Content more in demand and addictive
2. Onslaught of Acquisitions – Build or Buy is the Question
3. Marketing as a Profit Center – Content Monetization is here
4. Content Marketing Goes Worldwide – Watch China
5. Turf War between PR, Marketing, Social Media & Content Developers
Click and Gain the insightful detail in this link to Joe's Trends for Content Marketing
Dealers Note: Solution to Nailing Down a Trade-in Appraisal in Minutes
Dealers are faced with the challenge of getting appraisal right
This problem or challenge has finally been solved or handled.
Mobile app connects dealers with appraisers and buyers immediately.
Solves the age old problem of closing sales by using a mobile app
App enables dealers to get appraisal & buyer on trade w customer present
Dealer becomes part of a valuation process in real time.
60% Look-to-book year to date with cash offers
Click and Go To find out how this solution to appraisals can be implemented immediately
YOU GOT TOO MUCH NEW & USED INVENTORY ON THE LOT?
Here is a Living, Breathing Case Study about how a dealership recently solved an Inventory Glut by Using a VIN-Specific Advertising Software and Strategy.
If your dealership management is dealing with excess new or used vehicle inventory -- the solution to the problem is in this Case Study
See the Problem, The Solution, and The Results by clicking, printing, and routing this editorial content into your next Staff meeting.
Here’s How Texas Dealers Can Deal with Harvey Aftermath:
• Book hotel rez at Hyatt and You get the conference FREE
• Dates are September 6th and 7th in Dallas.
• Three days of workshops and keynotes absolutely free
What should Texas Dealers do ASAP?
• Make Rez at the Dallas Hyatt ASAP
• Send Rez Number to firstname.lastname@example.org
• Offer applies to up to 3 attendees from one dealership
You can discover why you should still get to this conference right here. Take advantage of this incredible offer now.
46% of Small Businesses Including Dealers Do Not Track Inventory Using a Tracking Solution or Even ManuallyThe Dealers Sales Problem
• Dealer Sales Departments are still losing sales.
• Because they are taking too long to find a vehicle on the lot.
• Prospects leaving in the middle of the sales process.
The Solution to Finding Cars on the Lot:
• Vehicle Location System is solving this problem.
• It works – 40, 000 vehicles on the system so far.
• Tracks and audits inventory on dealer lots.
• Takes 30 seconds to install tracking devices in a car.
See how this could work in your dealership
THIS IS A ONE OF THOSE MUST READ ARTICLES
Why this article is timely and significant:
• Artificial Intelligence is being adopted by automotive tech
• AI will and is fundamentally altering current auto marketing
• Dealer Management is gradually adopting AI systems.
• AI has had a profound impact on autonomous vehicles.
• AI will not replace marketers-- so relax
Click & Read this current summation of AI in Automotive Marketing from Dealerknows.com.
The two pager is worthy of ingestion, routing, and taking action to get AI into your dealership
To Automotive & Dealer Marketing Management: You have got to be in Cleveland on September 5-8th
Why: Because Content Marketing is now your most effective marketing resource-not advertising.
CMWorld 2017 is now one of the most influential conferences in the Industry
-Learn and network with best & brightest in Content Marketing Industry.
• Be inspired to do your own epic content marketing.
• Network with some of the brightest in the business.
• See over 120 sessions & workshops by leading brand marketers.
• Gain strategy, integration, measurement, and more new ideas.
Who is going to be there?
• Over 4,000 marketers from over 50 countries.
• More brands, breakouts, hands-on labs, networking & CONTENT.
• 225 speakers, 550 companies, 123 hours of keynotes & sessions.
Click now, Register, Make reservations. Be there
The Situation with Automotive Consumers:
Communicating effectively with car shoppers is
Selling cars to knowledgeable consumers is for pros
Current car sales market is very competitive
The Significance or What Sales Teams need to do
Revisit these six sales actions for best communications.
Make sure that you are making use of each action.
Realize that success in dealer sales is your communication.
Go and get the entire list, print out and post at your desk -- But act now.
Get Some Answers to these Management Questions about Artificial Intelligence
Are dealer, & OEM and Agency systems adopting AI based technology?
Who really knows who is using AI to sell & market cars?
And The AI that is there working?
Do dealers and providers think they are into AI but really are not.
What are the pitfalls of premature adoption?
"The Buzz is on. Click and Find out what is going on with AI in your dealership or company
The Situation for Automotive Dealers:
Algorithms are being used in other retail industries to set pricing.
Can algorithms set prices moment to moment in a dealership?
Can algorithms be used or are being used to optimize car prices?
The Significance of Algorithms in Dealer Marketing
Car Prices Set by Algorithms May Be Auto Dealer Sales Solution.
The dynamic pricing models used by dealers may be obsolete.
Can dealers program pricing models to max profit & survive?
Go find details of this critical price optimization algorithm for dealers
Situation:[Why this posting is important]
Industry Experts presented at Thought Leadership Summit 2017
5 presenters laid out breakthrough ideas, practices, & technology.
The presentations at most conferences are lost within 5 minutes.
Significance or Action-ables for you
Dealer Sales Models - Grasp & implement ParagonDirect & Cardinale Auto Group.
CarShopper Marketing - Digital Data Solutions (AutoPulse) model has THE major breakthrough in CarShopper Management.
Dealer Business Model - Galpin Motors is steadily leveraging culture of current dealer culture into the future.
Click & Capture the Two Pager TakeAway List and Seek to adapt and implement as much as you can before it is too late
Situation - What you need to grasp about AI in Sales
AI-Driven Car Sales on mobile devices are increasing.
Dealer report gives car shoppers Pricing, Condition, & Analysis;
Fewer live prospects bailing dealer sites
Significance or The Strategic Result for Dealers
Mobile-first design increases dealer visitor traffic.
Car shoppers become more engaged & on right vehicle
Leads automatically positioned for every vehicle in dealer inventory
Who is doing this? Get Breakthrough details for your dealership by going to Car Story Release
The Situation with You and Artificial Intelligence:
Every body is talking about AI & Content Marketing.
You are looking be smart about how it applies to you.
IT and coders are writing AI programs to do everything.
How is this Significant to you?
The article linked to this posting tells you what you Need-to-Know.
Tells you what Artificial Information is & action you should take.
Gives you steps to bring AI to your dealership/company.
Will make you knowledgeable about AI in less than 5 minutes.
Read, Ingest & Print out Paul Roetzer's article.
Buy his book on Amazon The Marketing Performance Blue Print
The Situation or Impact of Auto Sales Leads from LeadGen Provider:
Consumers leads thru Autobytel resulted in est 748,404 of all light retail new cars sold from Jan-Dec 2016.
Est 837,430 (over 2%) of all light vehicle retail used cars sold.
Est over 1.5M light vehicle retail sales were attributable to consumers leads through Autobytel network.
Significance of Online LeadGen Services
Autobytel continues to be main driver of new & UC sales.
Hi Quality leads drive Web site traffic to dealers.
AutoWeb's Traffic solution model capturing in-market consumers
To see and access the total impact of Autobytel's contribution to total 2016 U.S. car sales, click and ingest.
Situation: What can you do to max text leads?
First: You got to have a solid mobile strategy.
Then Think: Mobile, Call-to-Action, & How to Max texts from customers
Significance: What Steps do you need to get this done?
Add a Call to Action for texting in all your marketing initiative.
Then: Make sure these FOUR easy steps for adding call-to-action to all of the communications and marketing in your dealership.
Result: You are offering customers an easy, first line of communications to reach your dealership
Click & Find Four Easy steps to gain more mobile sourced customers
Marketplace is for business listeners not Public Radio devotees
Nearly 15M listeners on 750 NPR stations daily from LA
Commuters in traffic use voice activated Internet connection.
SIGNIFICANCE--Why You should listen:
Expanding to be source for economic information for consumers.
Now launching new show “Make Me Smart With Kai and Molly”.
Expanding staff to produce new program, more podcasts & revenue
Annual revenue now is about $18 M from sponsors & carriage fees.
Find out why 15M People are on NPR listening to Kai Ryssdal's Marketplace every day.