• Car dealerships are target for hyperlocal media & suppliers of digital marketing technology & services,
• After steady growth to record 2015, auto sales now sluggish, & dealership consolidation continues.
• Researcher Borrell projects dealerships to spend $14 B on digital & online advertising in 2016.
• Dealers shifting to Digital & Mobile-Spend over 60% of media budget online
• Borrell’s survey reveals that dealers cutting back on traditional media.
• Kia dealer confessed spending majority of digital budget on search
• Dealers frequently do not have resources to do analytics on display or brand tracking
• Have relied on OEM's data analytics & customer experience surveys.
Find David Card, Street Fight’s director of research, and his complete Need-to-Know article _______________________________________________________________________________
• BC Canada company, PAL-V, says it going make a car fly soon.
• Public is psyched: Google traffic of over 135,000 monthly searches.
• CEO claims company most likely to deliver a "real" flying car.
• Work is done to create flying car that meets regs & safe to fly.
• Creating flying car with solid appeal in North American market place.
• PAL-V has been the quietest player in the market World-wide.
• PAL-V Limited Edition model will be available to 90 buyers, 25 in NA.
More info & video on PAL-V in North America
Contact Mark Jennings-Bates, VP Sales.1 250 859 4893
Aswath wrote a very comprehensive, analytical, and probably brilliant article about Ride Sharing in Seeking Alpha in August. He is basically saying that disruptive Ride Sharing has got to make money
Summary or Significance of What He said:
• Disruption is easy but making money off disruption is difficult, and ride sharing companies would be exhibit 1 to back up the proposition.
• While the ride sharing option is here to stay and will continue to grow, ride sharing companies still have not figured out a way to convert ride sharing revenues in profits.
• I have argued every young growth company has a bar mitzvah moment, a time in its history when markets shift attention away from surface measures of growth to more operating substance (evidence that users are being monetized).
• This may be premature but I have sense that the bar mitzvah moment has arrived or will be arriving soon for ride sharing companies.
This article is must reading for all automotive startups so go get it
• Japan to get power for hydrogen cars from sewage sources
• Japan & Toyota in major push to market hydrogen-powered cars
• Most hydrogen in U.S. is produced from natural gas
• In California, 20 retail hydrogen stations now open; 16 more coming.
• Biogas major source of hydrogen from waste water treatment plants, landfills, manure
• California is one of the most biogas-rich states in the nation
• Toyota has already sold over 1,000 Marai with 2,000 on order.
For a complete briefing, see in-depth online article from LA Times. > Getting High on Hydrogen: California Market to be big with some help from Japan.
With the launch of the new AutoDisruptor editorial platform, Automotive Digest has begun a series of editorial and content posting about many of the the 150 postings as we are watch, study, communicate and cover these automotive startups every day.
Serving 150 AutoDisruptors
We hope that this special coverage will help these startups to compete by using new, innovative, and integrated marketing tools, channels, and platforms. A core objective is to help extend the reach to each company’s audience and to educate that target market about the innovative technology and the breakthrough products and services of these 150 AutoDisruptors.
Find out about Skurt. This coverage of the newly launched car rental app, Skurt, is an example the focus is help increase market awareness, new business development opportunities, & to provide communications resources as is the recent posting all about Roadster.
Declining gas prices have stalled Green Car Sales
75% of Hybrid Trade-ins went home with all gas car
Drivers consume nearly 10 M barrels of a gas every day
Hybrids save people about $400 a year in fuel costs
As regulators demand more efficient vehicles, gas vehicles will decline
Gas or Carbon tax may be answer but electric must create more value
• DOT, EPA, & California Air Resource Board said the manufacturers have brought rapid innovation and technology to the market.
• 54.7 MPG target looms over the Industry with constant threat for Feds & fines.
• Report says OEMs have developed more technology to improve fuel economy & GH gases than previously thought.
• Concern that Fed pressure should not weaken demand for SUVs & trucks [Dan Becker, Center for Auto Safety]
• The technology from engines, transmissions, & control technology in EVs & Hybrids is enabling OEMs to beat expectations.
See & Know how well the OEMs are doing with meeting forthcoming fuel standards. ________________________________________________________________________
Consumers Get Real: Gain Expert Help Buying Cars–Car4Real Launches Next Big Car Buying Platform To Do Just That>
Car Buying site sets up an arrangement that enables an expert to help and coach a consumer buy a car.
Service matches car buyer with an expert who buys & sells cars every day.
Cars4Real.com is the first online car buying service to offer consumers real purchasing power.
Cars4Real Experts seeks to give the customer the negotiating info they would need to go in and get the best deal.
Site Founders have been able to recruit Cars4Real Partner Experts across 16 states to assist car buyers.
Service gives the user purchasing power based on their individual financial and credit worthiness.
Get more of the "real" story of Cars4real _____________________________________________________________________________
You Can Get an Uber Auto Loan: Uber Trillions After $116B Auto Finance Market Including Leases & Loans to You & DriversThe Situation:
Uber is gearing up to upend the auto loan market. Making big push into Trillion $ auto financing market. Endgame of Uber's auto market disruption is a world where you never own a car again. The Significance
Uber has fleet discount deals with all the major manufacturers. Wants more Ubers on the road by any means necessary in newer cars. Created Xchange Leasing last year as a wholly-owned Uber subsidiary. Changing car ownership for drivers with flexible options for access to a car to earn extra income. By end of 2016, Uber expects 100,000 cars will have been provided globally
Be an UberReader and go to CNBC site for more about auto funding
Peer to Peer car shoppers buy & sell pre-owned cars in 16 metros in 9 states without going to a dealership for test drive or delivery.
The entire buy, sell, & finance of the transaction done on a smart phone or PC.
Offers test drive with car inspection & money-back guarantee as a trusted brand.
Beepi algorithm enabling people to buy/sell cars in previously hidden market.
Streamlined financing with Chase & credit unions. Ally Financial does leasing. Can pay with credit card or Bitcoin
Buying process is started & finished online with delivery to the home or office.
Find more on how Beepi is disrupting the preowned car market
Blockchain technology was created to support the currency Bit Coin.
Appears the rapid adoption by banks, securities, insurance changing things.
Blockchain has never been hacked so this may be the solution to car hacking.
Blockchain Technology is coming to automotive if not already here.
Savings being experienced by banks will come to automotive systems.
Insurance companies using BT to sell insurance & mutual funds means F&I applications.
Airline loyalty programs to be migrated to OEM and dealer loyalty programs.
People are turning to Blockchain for solutions and auto will soon.
Get up to speed on BlockChain from Business Week article May 23 issue
Toyota seeks to take back Green Image claimed by Tesla.
Toyota hopes hybrid-gas-electric car will get 45 mpg.
Marai creates its own electricity on demand to power motor.
Hydrogen powered vehicle can be fueled in 5 minutes.
Problem: no H2 fueling stations, only 16 in the U.S.
Will give Toyota the Opp to regain green image & spotlight.
Cost of the Marai: $57,500 or lease for $500/month.
First Element Fuels building 19 H2 Fueling station in CA with Toyota loans.
Shunning electrics because of battery constraints.
Vroom business model similar to UC Retailers except refurbishes & guarantees
Competitors are Beepi, Shift, & Carvana.
Seeks to make used car purchase amazing mechanically & cosmetically.
Specializes in accident-free, low mileage, & inspected used vehicles.
Removes hassle, haggle, & hard sell; Works to get car out the door quickly.
Logistics algorithm provides inventory management like factory assembly line.
Needs to move volume because overhead higher than online providers & dealers.
Delivery is free and soon to be in 24 hours with company drivers .
Zoom in on this Vroom story to learn how more disruption is coming to traditional UC market. _________________________________________________________________________________
Here project called “George” is gathering data that will enable other cars to us mapping by using motion tracking inertial system to capture yaw, roll, & pitch a 1oo times.
Need to provide highly detailed maps so that robotic vehicles can operate safely in all environments as a reality check.
Significance: GPS receiver in George vehicles collecting longitude, latitude, & elevations over and over resulting in as much as 2 B individual pieces of data daily.
Hundreds of Gigabits of data are providing detailed 3 dimensional image of car’s route are used to analyze and process this data.
An autonomous vehicles must be able to determine its precise location and to ultimately maintain its own maps.
LIDARs systems captures a depth map that records distinctive shapes & distances of roadside scenery that correlates with vehicle own LIDAR unit.
Automatic braking, lane control, & overtaking will enable technology to give vehicles full autonomy.
To source a comprehensive briefing on how HERE is testing autonomous vehicles.
Next Time Stand Up & Say: “I am the CEO, Bitch”: Prominent Venture Capitalist Sticks Out Neck & Takes on Silicon Valley’s Shortage of Women and MinoritiesSituation:
Silicon Valley’s VC white males are getting increasing heat about the fact that less than 10% of senior management are women. Most prominent VC investor, Chamath Palihapitiya, is shaming SV companies to do as his company, Social Capital, is doing by having a woman CEO.. Has surveyed 71 companies and his company is #1 in diversity ranking.
Workplace diversity has apparently not been a priority among VC firms in Silicon Valley. Social Capital is out to solve and fix global problems and issues. Chamath has shook up and polarized SV establishment; Calling them “Soulless Milquetoast” 91.8% of Silicon Valley VC management is male.
Go get the complete Wall Street Journal story
One Third of population or 222M in U.S. & rich countries are over 60. These people spend $4T per year and number(s) are growing. Only 31% of companies are focusing sales & marketing on this market
Why is this? Young people dominate marketing, agencies, & media-buys Older Car Shoppers are going to reshape the automotive business landscape
Biggest challenge: What is “old” anymore? 60 is the new 40 & so on. Automobile & health care industries are “on” this Grey Market with a Silver Rush Marketers are discretely learning in early stages of a market revolution
What You Can do: Go to startling Economist article “The Grey Market” and alarm your marketing department.
Auto Supplier Companies in Peril? Is Bitcoin’s Blockchain Technology about to Blow Automotive Systems AwaySituation:
The common ledger technology of Blockchain programming is enabling multiple users to work on shared computer documents in finance and everywhere.
Wall Street has tested the use of Blockchain technology in record keeping, credited default swaps, repo trades, and even funds transfers in financial transactions.
The Depository Trust and Clearing Corp which is the center of Wall Street’s trading infrastructure is working to apply Blockchain Digital Ledgers to the $2.6 Trillion Market.
Automotive industry insider and Hi-tech savvy executives and analyst are saying the Blockchain Technology will transform automotive industry CRM. DMS, and Auto finance for starters.
If this be the case, look for massive changes, opportunities, mobile applications and a complete transformation of the automotive market from Leadgen to vehicle remarketing.
To see how WS is using Blockchain Technology.
TrueCar has made a dramatic change about who they thought they were.
TrueCar’s new management team has completely changed its core business model from being for the “car shopping consumer” to “The dealer is our customer”.
TrueCar has ironically made this change look problematic & tenuously challenging by declaring that the new business model strategy is a WIN-WIN for dealers and car shoppers.
The Significance of it all:
Maybe three Questions:
Will the dealer body believe the new Pledge and adopt the TrueCar pricing model?
Will the Car Shopper and all those TrueCar affiliate members be OK with this new strategy?
Will this new strategy enable TrueCar to finally make a profit?
Significance of the Study:
1) 90% of people feel they have lost their privacy
2) 73% of time, the user location was shared with an advertiser
3) Advertisers pay 10-20% more for online ads that include location based info.
4) Many displayed ads are based on info about where user has been.
5) Many location based software cannot be uninstalled, such as Google Play
6) Few users take action to prevent apps gathering personal dataas sourced from the Wall Street Journal article.
An Executive MBA team from Rochester Institute of Technology’s Saunders College of Business seeks survey information from dealership management for a graduate research project in order to come up with a solution.
Significance & A Solution: This team is researching alternatives to the current practices utilized by single and multiple rooftop operations for the retention and retrieval of deal jackets and service orders
. What do they need from you? Answer a survey on current practices used for document storage & collect information on a proposed solution to the problem.
Who should do the quick survey now? --- Get Free $5 Starbucks or Dunkin' Donuts Gift Card CFOs, GMs, Principals, Office or Service managers
AUGMENTED REALITY:Situation: Intel, Microsoft, and others are taking virtual reality to a new level with the deep sensing capabilities that capture high resolution images. The imagined future of gesture based computer interfacing with augmented reality is being realized.
Will Augmented Reality Superimpose Virtual Elements of the Real World into Automotive Advertising, Marketing, and Enthusiast Print Magazines?
Significance of Augmented Reality: Intel is now building an augmented reality headset. This means that Intel's RealSense 3D camera technology would be used in such applications as autonomous vehicles, webcams on computers, smart bike helmets, wearables and holding a smartphone over a print magazine page to see car advertisements come to life.
Microsoft put its augmented reality camera on sale this past week and is collaborating with Intel to move beyond personal computing.
Get smart about Augmented Reality by going to recent articles in the WSJ, Fortune, and TechCruch
Situation: Mark Rosekind, administrator of the National Highway Traffic Safety Administration, gave a restrained view of self-driving vehicles at a recent MIT conference while acknowledging that technology could provide important new safeguards for cars but said it was too soon to say exactly what form vehicular automation would eventually take.
Significance: Rosekind did express enthusiasm for the possibility of automation-based safety improvements and said that NHTSA is trying to expedite the process through which more testing of automation takes place.
Backstory: The onstage remarks by Rosekind were made at an MIT Age Lab event, “The Present and Future of Automated Driving: Technology, Policy, and the Human Factor,” with Bryan Reimer, a research scientist at the MIT AgeLab and associate director of the New England University Transportation Center, conducting a probing interview.
Significance: Advertising may well becoming the least effective communications channel for clients and automotive industry companies. Content marketing, social media, native advertising and at least another 5 resources are combining to replace print and banner advertising.
See if you can wake up and excite your management & marketing team about what the author, Mike Dexler, is saying and why they should act.
Click and think about your current plans to advertise in 2016.
THE FUTURE OF THE AUTOMOTIVE MARKETThe Situation:
Disruption is Coming: 8 Key Tech-Driven Trends to Alarm & Arm You
Almost every day, one comes upon a blog, a research study, a White Paper or a news item that advances and postulates that dealers and the whole vehicle market in the U.S. and globally is about to change dramatically and to be disrupted.
The Significance of this Posting:
These disruptive trends will transform the automotive industry. The listing of these trends, issues, and developments by this consultant to McKinsey and Company are in-depth, definitive, and predictive in content and suggested strategic response.
It will be worth your time to read, make notes, and scroll to the very bottom of this blog which is really a kind of White Paper on the present and future condition of the global automotive market with particular applicability to the U.S. Market.
The “Preparing for Change” section at the end of this linked document lists a 4 pronged strategic response that is somewhat general but outlines some actionables for the entire automotive market, particularly the OEMs and their dealers.
Here is the latest in-depth analysis from a McKinsey & Company consultant, Jorge Lopez Colome, Senior Partner at Autometrics S.A. de C.V.