Dealers Note: Solution to Nailing Down a Trade-in Appraisal in Minutes
Dealers are faced with the challenge of getting appraisal right
This problem or challenge has finally been solved or handled.
Mobile app connects dealers with appraisers and buyers immediately.
Solves the age old problem of closing sales by using a mobile app
App enables dealers to get appraisal & buyer on trade w customer present
Dealer becomes part of a valuation process in real time.
60% Look-to-book year to date with cash offers
Click and Go To find out how this solution to appraisals can be implemented immediately
YOU GOT TOO MUCH NEW & USED INVENTORY ON THE LOT?
Here is a Living, Breathing Case Study about how a dealership recently solved an Inventory Glut by Using a VIN-Specific Advertising Software and Strategy.
If your dealership management is dealing with excess new or used vehicle inventory -- the solution to the problem is in this Case Study
See the Problem, The Solution, and The Results by clicking, printing, and routing this editorial content into your next Staff meeting.
Here’s How Texas Dealers Can Deal with Harvey Aftermath:
• Book hotel rez at Hyatt and You get the conference FREE
• Dates are September 6th and 7th in Dallas.
• Three days of workshops and keynotes absolutely free
What should Texas Dealers do ASAP?
• Make Rez at the Dallas Hyatt ASAP
• Send Rez Number to firstname.lastname@example.org
• Offer applies to up to 3 attendees from one dealership
You can discover why you should still get to this conference right here. Take advantage of this incredible offer now.
46% of Small Businesses Including Dealers Do Not Track Inventory Using a Tracking Solution or Even ManuallyThe Dealers Sales Problem
• Dealer Sales Departments are still losing sales.
• Because they are taking too long to find a vehicle on the lot.
• Prospects leaving in the middle of the sales process.
The Solution to Finding Cars on the Lot:
• Vehicle Location System is solving this problem.
• It works – 40, 000 vehicles on the system so far.
• Tracks and audits inventory on dealer lots.
• Takes 30 seconds to install tracking devices in a car.
See how this could work in your dealership
THIS IS A ONE OF THOSE MUST READ ARTICLES
Why this article is timely and significant:
• Artificial Intelligence is being adopted by automotive tech
• AI will and is fundamentally altering current auto marketing
• Dealer Management is gradually adopting AI systems.
• AI has had a profound impact on autonomous vehicles.
• AI will not replace marketers-- so relax
Click & Read this current summation of AI in Automotive Marketing from Dealerknows.com.
The two pager is worthy of ingestion, routing, and taking action to get AI into your dealership
To Automotive & Dealer Marketing Management: You have got to be in Cleveland on September 5-8th
Why: Because Content Marketing is now your most effective marketing resource-not advertising.
CMWorld 2017 is now one of the most influential conferences in the Industry
-Learn and network with best & brightest in Content Marketing Industry.
• Be inspired to do your own epic content marketing.
• Network with some of the brightest in the business.
• See over 120 sessions & workshops by leading brand marketers.
• Gain strategy, integration, measurement, and more new ideas.
Who is going to be there?
• Over 4,000 marketers from over 50 countries.
• More brands, breakouts, hands-on labs, networking & CONTENT.
• 225 speakers, 550 companies, 123 hours of keynotes & sessions.
Click now, Register, Make reservations. Be there
The Situation with Automotive Consumers:
Communicating effectively with car shoppers is
Selling cars to knowledgeable consumers is for pros
Current car sales market is very competitive
The Significance or What Sales Teams need to do
Revisit these six sales actions for best communications.
Make sure that you are making use of each action.
Realize that success in dealer sales is your communication.
Go and get the entire list, print out and post at your desk -- But act now.
Get Some Answers to these Management Questions about Artificial Intelligence
Are dealer, & OEM and Agency systems adopting AI based technology?
Who really knows who is using AI to sell & market cars?
And The AI that is there working?
Do dealers and providers think they are into AI but really are not.
What are the pitfalls of premature adoption?
"The Buzz is on. Click and Find out what is going on with AI in your dealership or company
The Situation for Automotive Dealers:
Algorithms are being used in other retail industries to set pricing.
Can algorithms set prices moment to moment in a dealership?
Can algorithms be used or are being used to optimize car prices?
The Significance of Algorithms in Dealer Marketing
Car Prices Set by Algorithms May Be Auto Dealer Sales Solution.
The dynamic pricing models used by dealers may be obsolete.
Can dealers program pricing models to max profit & survive?
Go find details of this critical price optimization algorithm for dealers
Situation:[Why this posting is important]
Industry Experts presented at Thought Leadership Summit 2017
5 presenters laid out breakthrough ideas, practices, & technology.
The presentations at most conferences are lost within 5 minutes.
Significance or Action-ables for you
Dealer Sales Models - Grasp & implement ParagonDirect & Cardinale Auto Group.
CarShopper Marketing - Digital Data Solutions (AutoPulse) model has THE major breakthrough in CarShopper Management.
Dealer Business Model - Galpin Motors is steadily leveraging culture of current dealer culture into the future.
Click & Capture the Two Pager TakeAway List and Seek to adapt and implement as much as you can before it is too late
Situation - What you need to grasp about AI in Sales
AI-Driven Car Sales on mobile devices are increasing.
Dealer report gives car shoppers Pricing, Condition, & Analysis;
Fewer live prospects bailing dealer sites
Significance or The Strategic Result for Dealers
Mobile-first design increases dealer visitor traffic.
Car shoppers become more engaged & on right vehicle
Leads automatically positioned for every vehicle in dealer inventory
Who is doing this? Get Breakthrough details for your dealership by going to Car Story Release
The Situation with You and Artificial Intelligence:
Every body is talking about AI & Content Marketing.
You are looking be smart about how it applies to you.
IT and coders are writing AI programs to do everything.
How is this Significant to you?
The article linked to this posting tells you what you Need-to-Know.
Tells you what Artificial Information is & action you should take.
Gives you steps to bring AI to your dealership/company.
Will make you knowledgeable about AI in less than 5 minutes.
Read, Ingest & Print out Paul Roetzer's article.
Buy his book on Amazon The Marketing Performance Blue Print
The Situation or Impact of Auto Sales Leads from LeadGen Provider:
Consumers leads thru Autobytel resulted in est 748,404 of all light retail new cars sold from Jan-Dec 2016.
Est 837,430 (over 2%) of all light vehicle retail used cars sold.
Est over 1.5M light vehicle retail sales were attributable to consumers leads through Autobytel network.
Significance of Online LeadGen Services
Autobytel continues to be main driver of new & UC sales.
Hi Quality leads drive Web site traffic to dealers.
AutoWeb's Traffic solution model capturing in-market consumers
To see and access the total impact of Autobytel's contribution to total 2016 U.S. car sales, click and ingest.
Situation: What can you do to max text leads?
First: You got to have a solid mobile strategy.
Then Think: Mobile, Call-to-Action, & How to Max texts from customers
Significance: What Steps do you need to get this done?
Add a Call to Action for texting in all your marketing initiative.
Then: Make sure these FOUR easy steps for adding call-to-action to all of the communications and marketing in your dealership.
Result: You are offering customers an easy, first line of communications to reach your dealership
Click & Find Four Easy steps to gain more mobile sourced customers
Marketplace is for business listeners not Public Radio devotees
Nearly 15M listeners on 750 NPR stations daily from LA
Commuters in traffic use voice activated Internet connection.
SIGNIFICANCE--Why You should listen:
Expanding to be source for economic information for consumers.
Now launching new show “Make Me Smart With Kai and Molly”.
Expanding staff to produce new program, more podcasts & revenue
Annual revenue now is about $18 M from sponsors & carriage fees.
Find out why 15M People are on NPR listening to Kai Ryssdal's Marketplace every day.
What is Trending Right Now. Should You Care?
1. Car Sales are not going up but maybe down.
2. Private Sector is hiring; Local business for dealers.
3. Gas prices are not going anywhere; But hale to Shale.
4. 360-degree & VR are going help with-it dealers sell more cars.
5. Computers pick stocks better than people.Cars next?
6. Black boxes in cars to determine whose insurance pays.
Tap into this list of Trends that are or may soon impact the decisions of dealership GMs and Owners
What is the SITUATION with Car Buying?
Fundamental change is going on.
About how customers buy cars differently.
Spending More time online researching then buying online.
SIGNIFICANCE OR WHAT YOU CAN DO:
Get the car shopper to your Website ASAP.
Do all you can to keep consumers on your Website.
Bottom line: Get the consumer to visit your dealership.
Click & Learn what your dealership team can do to capitalize on this car buying revolution
Factors or Trends that may impact your job soon:
1. Intelligent Content Marketing has changed everything .
2. Advertising is Least Effective Communications Resource
3. Integrated Marketing Communication is the new strategy
4. Forthcoming Intelligent Content Conference is really about “Algorithmic Intelligence”
5. Machine Learning and Chatbots will replace or change Call Centers, BDCs, and Lead management
What should you do about all this?
1) Get into Content Marketing Now by purchasing videos of the entire Intelligent Content Conference presentations including Chuck Parker
2) Register and plan to attend the Content Marketing Conference in September. Nearly 5,000 attendees, exhibitors, and presenters of Content Development and Marketing from nearly every major company and brand will be there.
Today & this week is the 72nd anniversary of six U.S. Marines raising the American flag on Iwo Jima
Here is what our erudite Marine Corps Contributing Editor & a Real Mud Marine, Jim Thompson, sent us:
"The men from Easy (now Echo) Company 2nd Bn, 28th Marines, immortalized by the Rosenthal photos and subsequently by the Marine Corps War Memorial, were there by pure coincidence. Every man who served on Iwo Jima was a hero including my 3rd Bn, 9th Marines Dad. While we have always thought one of the six was Corpsman Bradley, the discovery that it was actually PFC Harold Schultz should not diminish the service that Bradley provided to ‘his’ Marines.
Why this Anniversary is Significant:
Some of what this is about is-- Why you should hire Marines coming off active duty whenever possible.
Consider that 2 Marine generals & an Army intellect are our best hope for the new presidency.
Visit this memorial this summer. We need more Marines running things. Semper Fi.
See a short video that tells the story of this historic day.
The Ongoing Situation
Automotive News & industry pubs post articles & how-to again & again.
Industry consultants who have millennial kids provide advice & counsel
See link article to Automotive News [May have to subscribe to get PayWall content]
Basic message: Give Millennials their head, entrust, & get outa the way.
The Significance that you might heed:
This is not the how the auto industry manages or sells them cars.
It pretty much--tell em WHY they shd do something & get outa the way.
So turn the your dealership or company over to them & go play golf.
See what Expert, Jason Dorsey, said to Automotive News.
THE SITUATION ABOUT STRESS:
The Country's business and news publications are posting articles and content on the growing stress, resistance, and outright concern that seem to growing every day.
HERE IS AN EXAMPLE:
Here is an article from this week's Business Week posted and you can gain more perspective from Washington Post.
"Americans are more stressed than ever, which shouldn’t come as much of a surprise to anyone living in America who owns a smartphone or TV. A new poll from the American Psychological Association shows that the nation’s stress levels in January were even worse than in August, in the thick of the angriest campaign in recent memory.
That stress penetrates party lines—including 76 percent of Democrats and 59 percent of Republicans—and age groups. While some believed anxiety levels would decrease after the election, once the campaigning wound down, it seems to be steadily moving in the opposite direction".
Link to the Washington Post
--GM and Honda are investing $85 million to mass produce the tech for hydrogen-powered cars.
So What does it mean
to you, the Industry, and the Future of Hydrogen powered or fuel cell vehicles?
See how and what 4 of the Industry's leading analysts had to say when this announcement was made earlier in February.
You will see that hydrogen has a ways to go but the OEMs are on it.
See what firms like FirstElementfuel is doing to install hydrogen fueling stations in CA.
So What does this mean?
1) Joint Venture done to gain economies of scale.
2) Hydrogen now viable alternative fuel sources
3) Both companies view this project as too big for one OEM by 2020
The Significance to Dealers & Industry
1) Companies like
FirstElementFuel are installing FCV refueling in California.
2) This OEM move to create 100 or more jobs in Detroit plus fueling station installation.
3) See positive kbb.com & Autotrader.com analysts commentary on FCVs to gain more perspective.
See complete article from Business Insider for more detail
Why Six in Sixty?
You are getting your industry and business news feeds and reads from multiple sources.
All of this news and information tends to be the same story content, in diff formats
So What does SIX in SIXTY seek to do for you?
1) Tell you What and Why in 10 second e-bites right NOW.
2) Cover developments that may matter to your short & long term
3) Give you an advance leg-up on breakthrough tech, ideas, & trends.
Here is the List of Six developments for this past week. Read, Route, Tweet, and be smart.