Today's Automotive Industry News

Older People Two - 43499251.cached Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less

The Situation:

One Third of population or 222M in U.S. & rich countries are over 60. These people spend $4T per year and number(s) are growing. Only 31% of companies are focusing sales & marketing on this market

Significance:

Why is this? Young people dominate marketing, agencies, & media-buys Older Car Shoppers are going to reshape the automotive business landscape

Biggest challenge: What is “old” anymore? 60 is the new 40 & so on. Automobile & health care industries are “on” this Grey Market with a Silver Rush Marketers are discretely learning in early stages of a market revolution

What You Can do: Go to startling Economist article “The Grey Market” and alarm your marketing department.

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BlockChain Technolgy Big Image- shutterstock_180009623Auto Supplier Companies in Peril? Is Bitcoin’s Blockchain Technology about to Blow Automotive Systems Away

Situation:

The common ledger technology of Blockchain programming is enabling multiple users to work on shared computer documents in finance and everywhere.

Wall Street has tested the use of Blockchain technology in record keeping, credited default swaps, repo trades, and even funds transfers in financial transactions.

Significance

The Depository Trust and Clearing Corp which is the center of Wall Street’s trading infrastructure is working to apply Blockchain Digital Ledgers to the $2.6 Trillion Market.

Automotive industry insider and Hi-tech savvy executives and analyst are saying the Blockchain Technology will transform automotive industry CRM. DMS, and Auto finance for starters.

If this be the case, look for massive changes, opportunities, mobile applications and a complete transformation of the automotive market from Leadgen to vehicle remarketing.

To see how WS is using Blockchain Technology.

TrueCar Image looking into its future TrueCar Seeks the “Truth” about Real Reason for Its Existence

The Situation:

TrueCar has made a dramatic change about who they thought they were.

TrueCar’s new management team has completely changed its core business model from being for the “car shopping consumer” to “The dealer is our customer”.

TrueCar has ironically made this change look problematic & tenuously challenging by declaring that the new business model strategy is a WIN-WIN for dealers and car shoppers.

The Significance of it all:

Maybe three Questions:

Will the dealer body believe the new Pledge and adopt the TrueCar pricing model?

Will the Car Shopper and all those TrueCar affiliate members be OK with this new strategy?

Will this new strategy enable TrueCar to finally make a profit?

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LOCATION BASED TRACKING

location-based-app2Location-Based Apps are Tracking You Every 3 Minutes

Situation: Carnegie Mellon study determined: For the study, dozens of GPS apps collected location based coordinates of where people were every three minutes.

Significance of the Study:

1) 90% of people feel they have lost their privacy

2) 73% of time, the user location was shared with an advertiser

3) Advertisers pay 10-20% more for online ads that include location based info.

4) Many displayed ads are based on info about where user has been.

5) Many location based software cannot be uninstalled, such as Google Play

6) Few users take action to prevent apps gathering personal data

See and stream as sourced from the Wall Street Journal article.
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Dealer Survey - completing-necessary-paperwork Dealer GMs, CFOs, & Service Managers: Is Storing Paperwork After a Sale or Service a Hassle?

Situation: Auto dealers have been burdened with the storage and maintenance of the paper records of sales and service transactions for years.

An Executive MBA team from Rochester Institute of Technology’s Saunders College of Business seeks survey information from dealership management for a graduate research project in order to come up with a solution.

Significance & A Solution: This team is researching alternatives to the current practices utilized by single and multiple rooftop operations for the retention and retrieval of deal jackets and service orders

. What do they need from you? Answer a survey on current practices used for document storage & collect information on a proposed solution to the problem.

Who should do the quick survey now? --- Get Free $5 Starbucks or Dunkin' Donuts Gift Card CFOs, GMs, Principals, Office or Service managers

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AUGMENTED REALITY:
Intel Augmented Reality- 503551306-ed

Will Augmented Reality Superimpose Virtual Elements of the Real World into Automotive Advertising, Marketing, and Enthusiast Print Magazines?

Situation: Intel, Microsoft, and others are taking virtual reality to a new level with the deep sensing capabilities that capture high resolution images. The imagined future of gesture based computer interfacing with augmented reality is being realized.

Significance of Augmented Reality: Intel is now building an augmented reality headset. This means that Intel's RealSense 3D camera technology would be used in such applications as autonomous vehicles, webcams on computers, smart bike helmets, wearables and holding a smartphone over a print magazine page to see car advertisements come to life.

Microsoft put its augmented reality camera on sale this past week and is collaborating with Intel to move beyond personal computing.

Get smart about Augmented Reality
by going to recent articles in the WSJ, Fortune, and TechCruch

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The Present & Future of Automotive Driving

NHTSA Rosekind Interview

NHTSA Head Says Self Driving Tech Has Safeguards but Too Soon to Say if Final Vehicular Automation Will be Safe

Situation: Mark Rosekind, administrator of the National Highway Traffic Safety Administration, gave a restrained view of self-driving vehicles at a recent MIT conference while acknowledging that technology could provide important new safeguards for cars but said it was too soon to say exactly what form vehicular automation would eventually take.

Significance: Rosekind did express enthusiasm for the possibility of automation-based safety improvements and said that NHTSA is trying to expedite the process through which more testing of automation takes place.

Backstory: The onstage remarks by Rosekind were made at an MIT Age Lab event, “The Present and Future of Automated Driving: Technology, Policy, and the Human Factor,” with Bryan Reimer, a research scientist at the MIT AgeLab and associate director of the New England University Transportation Center, conducting a probing interview.

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MARKETING COMMUNICATIONS 2016 Advertising Blow Up Corbis-42-50689933.jpg.1440x1000_q85_box-105,0,624,360_crop_detail

The Advertising Industry As We Know It Is About To Blow Up!

The Situation: Ten Facts or Factors about how and why advertising messaging is becoming less effective, more ignored, and even blocked.

Significance: Advertising may well becoming the least effective communications channel for clients and automotive industry companies. Content marketing, social media, native advertising and at least another 5 resources are combining to replace print and banner advertising.

See if you can wake up and excite your management & marketing team about what the author, Mike Dexler, is saying and why they should act.

Click and think about your current plans to advertise in 2016.

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THE FUTURE OF THE AUTOMOTIVE MARKET

Disruption - inicio

Disruption is Coming: 8 Key Tech-Driven Trends to Alarm & Arm You

The Situation:

Almost every day, one comes upon a blog, a research study, a White Paper or a news item that advances and postulates that dealers and the whole vehicle market in the U.S. and globally is about to change dramatically and to be disrupted.

The Significance of this Posting:

These disruptive trends will transform the automotive industry. The listing of these trends, issues, and developments by this consultant to McKinsey and Company are in-depth, definitive, and predictive in content and suggested strategic response.

It will be worth your time to read, make notes, and scroll to the very bottom of this blog which is really a kind of White Paper on the present and future condition of the global automotive market with particular applicability to the U.S. Market.

The “Preparing for Change” section at the end of this linked document lists a 4 pronged strategic response that is somewhat general but outlines some actionables for the entire automotive market, particularly the OEMs and their dealers.

Here is the latest in-depth analysis from a McKinsey & Company consultant, Jorge Lopez Colome, Senior Partner at Autometrics S.A. de C.V.

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VINTAGE & CLASSIC CAR REPORT

Pinehurst concoursweb

Vintage & Classic Car Events Past & Going Into Spring

The impact of the annual Pebble Beach Concours D'elegance seems to last for the whole year. The Porsche enthusiasts gathered a month later in September taking Monterey by storm and astounding every one with the number of cars and people who came to see and display Porsches in all kinds of settings.

With these huge events in the last quarter of year, the annual vintage and classic car auctions moved to Phoenix as you will see when you read Bob Pease's blog report loaded with photos galore.

Meantime, there are several events and concours coming up including Pinehurst with the golf and one in Italy.

Click and take 5 to see some great photos & blog content from AIN Vintage & Classic Car Editor, Bob Pease

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toyota-technical-team-1452100299466

Toyota Hires Impressive Artificial Intelligence Gurus for Self-Driving Cars

SELF DRIVING CARS

The Situation:

Toyota Research Institute and its CEO Gill Pratt are on a hiring binge to bring together a line-up of engineers and executives to head its technical leadership team and advisory board.

The Significance:

Toyota’s ambitious AI and robotics effort, lead by Dr. Gill Pratt, who is CEO of the newly formed Toyota Research Institute (TRI), announced the technical leadership team and advisory board.

To See the list of the new Self Driving Tech Team that Toyota has put together to make the self- driving car a reality at Toyota.

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PHONE TRACKING TECHNOLOGY

CallSource Phone Case Studypng
Phones Outperform Internet–Dealer Call-to-Conversions Up by 33 %

Case Study Situation:

Patrick Dealer Group were experiencing poor lead conversion from the phone traffic, even with an increase in inbound phone volume.

The Significance of the Solution:

Every dealer team now realizes that 84% or more of car purchases are made with 90 days of the initial search by car shoppers.

This means that being able to track and retarget phone traffic within a short period of time after the initial call can means higher conversions, fewer lost sales, and increased profits.

In this case study, the Patrick dealerships increased sales conversions by 10%, gained 197 more sales, and realized $400,000 in profits – all by using CallSource’s tracking technology and reporting system.

toyota-robotics-montage2-1446785087359
Toyota Plunges into Artificial Intelligence & Self Driving Cars

Situation:
Toyota is investing $8.2 M in machine learning company, Preferred Networks, Inc. Plans to establish a robotics and artificial intelligence center in Silicon Valley by January 2016.

Significance:
Toyota seeks to produce self-driving cars by 2020. Step toward bringing ADAS [Advanced Driver Assistance System] into Toyota vehicles. Plans to invest $1B in Research Center in next 5 years.


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Future of MObility Image - NTK
It’s Time to Change Direction: The Future of Mobility

Situation:
BASF, a very large chemical company based in Germany, has published one of those corporate magazines that people generally regard as “nice” and then recycle

Well, BASF‘s Creating Chemistry Issue #5 has a 12 page richly contented article on “The Future of Mobility” that is a Must-Read for automotive executives.

Significance:
You probably won’t or can’t find this print version so we have given you the link to this comprehensive article, You will gain a fresh & updated presentation of where mobility, autonomous cars, car sharing, sustainable traffic management are going and what the future of cities will look like.

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DC Entertainment Variety Summit 2015  - final

5 Hot Trends for Dealers and OEMs from Variety’s Entertainment & Technology Summit in Hollywood

Want to be totally savvy about where TV and film marketing are going? Here is a list of what leading edge companies and the biggies in the entertainment industry were buzzing about -- and what the automotive industry Needs to Know, now.


Photo from Variety, with composite by Automotivedigest


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Influence MarketingInfluencer Marketing is Hottest New Tool for Automotive & Business

Who are the people that are really influencing your business and your life?

Particularly those power people who are on social media, online, or texting and telling others about you, your company or dealership or your vehicle brand.

Who are these people, where are they, and what is it that they are saying that is subtly and directly influencing car buying, dealer management, brand selections and financial decisions?

Identifying those individuals who are talking about your customers, associates, and counterparts, with social media resources may be one of the most challenging -- yet rewarding actions you can take for 2016.

In order to help you make sense out this emerging trend in marketing communications, the author has put together a list of articles for you to learn more influencer marketing as you dig into this incredible new source of knowledge, information, and power.

Click to gain info and source sites with takeaways for each actionable resource.

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Driverless car
The Driverless Car Bandwagon:
Why are John Krafcik and the Auto Industry Jumping on?

TrueCar President, John Krafcik, really shocked the automotive industry recently by  announcing that he was moving to a new position heading up Google Inc.’s self-driving car project from troubled TrueCar.

While TrueCar’s future is in question with founder Scott Painter leaving soon, why would Krafcik choose Google over another automaker?

Krafcik, who has been praised for leading Hyundai to record U.S. sales, would have surely be offered an executive position with an OEM or Tier 1 supplier.

What’s behind the Google move?

Read and ingest six categorical areas of insight and backstory from one OF THE the industry’s leading experts on green marketing and alternatively powered vehicles Jon LeSage, editor, Used Car Market Reports and Green Auto Market...

  1.  1.  Race to Be Leading Auto Tech Company
  2.  2.  Marriage of Detroit and Silicon Valley
  3.  3.  The Morphing of Automakers
  4.  4.  The Leading Advanced Technology OEM
  5.  5.  The Migration to “Semi-Autonomous” Vehicles
  6.  6.  Why Uber Says it Will Go Driverless

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Concours-d-Elegance-Pebble-Beach-Michael-Hiller

Pebble Beach 2015: The Best of Classic Car Collection for Hobby & Business

August is the month when the Pebble Beach d'Elegance dominates the classic car shows, auctions, and events in the beautiful area of Monterey and Carmel.

If you love classic vehicles with a lot of classy people in and around them for several days in August of each year, then you have be fascinated by the size, scope, and depth of the vehicles that are on display, in the parades, and drives in and around Carmel. Monterey, and the famous drives through Pebble Beach its self.

Click and take a tour of the events and locales at this year's Pebble Beach extravaganza with classic car guru. Bob Pease, as your guide and commentator on the highlighted events for the entire week at this years event.

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Delphi Car

Delphi Drives Off with Carnegie Mellon Self-Driving Technology

The Delphi Drive system, powered with software from Ottomatika, (a spin-off company of Carnegie Mellon) was recognized at the Consumer Electronics Show among Mashable's Best of CES 2015.

In addition, the combined software from Delphi and Ottomatika enabled the longest drive by an automated vehicle in North America in April 2015. The Delphi vehicle completed a 3,400-mile trip from San Francisco to New York in autonomous mode 99 percent of the time.

During the nine-day trip, the vehicle navigated through construction zones and metst jude community outreach program a variety of traffic and weather conditions.

Read more and watch great video.

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iconic la 2015

Marcus Lemonis, Bert Jacobs, & GoDaddy’s Parsons Celebrate Entrepreneurship with New Life, Ideas & Inspiration at iCONIC LA

iCONIC means having the characteristics of an icon. Hence an iCONIC LA Conference.

Inc Magazine’s recent iCONIC LA conference put business icons and emerging icons on the platform one after the other in a day long presentation of speakers who informed, inspired and instructed the theatre audience of 500 or more on what it means to be an entrepreneur and to have fire, passion, and persistence to survive and succeed.

While every speaker and panelists had great stories to tell with CNBC's Tyler Mathisen and Inc’s Eric Schurenberg facilitating, the Automotive Digest publishing team has sought to capture the essence and context of three speakers who rocked the walls of the old United Artist Theater in the resurrected downtown LA.

Bert Jacobs of Life is Good; Bob Parsons founder of GoDaddy and the hit of the day, Mark Lemonis of the CNBC’s The Profit.

Click and gain the essence of what these 3 role models for all business had to say, proclaim, and celebrate.

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Variety TV Summit

Variety Entertainment: TV Marketing Conference: Takeaways for Dealers & Automotive Marketers

The publishing team of Automotive Digest recently covered The Variety TV Summit Conference in LA. Here are some marketing assessments & observations:

10 Things for Dealers to know about Hollywood TV Summit

1.Too many TV shows
2.40% more TV shows on multi-platforms than 5 years ago
3.More shows than ever being launched this summer with more risk
4.Studios & producers “fishing” for audiences
5.Viewers are snacking
6.TV quality has increased
7.Appointment TV is virtually gone
8.New business models every day with White Hot Content
9.TV is the best environment for premium content
10.Programmers want as much content as possible

See Summary and link to Variety Magazine for what you need to be aware of going into the last half of 2015.

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unnamed (3)

Your Summer Listing of Vintage & Classic Car Events

The Summer of 2015 has an almost incredible number of vintage and classic car events going on in almost every area or major city in the country.

One of the summer events you will find fun, exciting, and inspirational is to attend the car events in your area or near where you are traveling or vacationing this summer.

Bob Pease, AIN Media's Vintage and Classic Car Editor, has compiled a listing of some the major Concours d'Elegance and car shows in various parts of the country. See & save page 2 of the linked list and then go to page 3 to gain more detail and links to three major events that may be in your proximity.

Have some wonderful weekends experiencing beautiful cars surrounded by beautiful people in beautiful America this summer.

Spireon App for VIN Scanning.jpg

New Mobile VIN Scanner App Decodes VINs with Single Scan

What Dealers Need To Know & can expect from this new app:

This new VIN (Vehicle Identification Number) scanner app will enhance the functionality of the telematics company’s award-winning GoldStar CMS solution for dealers and finance companies. Available for both Android and iOS mobile devices, Spireon’s GoldStar CMS mobile VIN scanner app will speed up the vehicle financing process and provide added loan risk assurance.

Spireon’s groundbreaking GoldStar CMS supports the broad automotive ecosystem, allowing dealers and lenders to put more of their customers into vehicles. Dealers now have the tools necessary to make smarter lending decisions while protecting their investment.

What this Mobile App Scanner does for Vehicle Finance Companies:

The mobile VIN scanner app will make the processing of dealer loans quicker and more efficiently for automotive finance companies, banks, credit unions and dealerships with in-housing financing.

slide-autobytel-plus-dealix

Autobytel Acquiring Dealix for $25 M Puts Two Top Lead Providers Together including UsedCars.com

In case you missed it over the Memorial Day weekend, Autobytel has acquired Dealix, a move that puts a leading provider of online automotive services that connects consumers with dealers --- together with Dealix Corporation and Autotegrity, Inc. --- for $25M cash.

The acquisition adds approximately 600 retail new dealers and 300 retail used dealers to the Autobytel network, for a combined total of approximately 4,954 dealers.

Three of the most substantive benefits to the dealer clients of both companies are enhanced analytics, consumer acquisition strategies, & product development teams.

V2V # 2

Talking Cars That Avoid Crashes to Stem 1M Killed Annually

V2V or Vehicle to Vehicle communications that will avoid car accidents are being perfected by advancing research, development, and testing.

More than One Million people are killed by automobiles worldwide every year, including over 30,000 deaths and 5M crashes in the U.S. alone.

This breakthrough technology in cars that talk to each other will avoid accidents, loss of life, and extensive vehicle damage.

V2V is said to have a greater impact on vehicle safety than autonomous or self-driving vehicles. Linking cars wirelessly will have a big effect on road safety.

Vehicle manufacturers face complex challenges from car computers processing data, hackers, and human interface issues but GM, U of Michigan and NHTSA working to solve all constraints.

More Hot News

Older People Two - 43499251.cached Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less

BlockChain Technolgy Big Image- shutterstock_180009623Auto Supplier Companies in Peril? Is Bitcoin’s Blockchain Technology about to Blow Automotive Systems Away

TrueCar Image looking into its future TrueCar Seeks the “Truth” about Real Reason for Its Existence

LOCATION BASED TRACKINGlocation-based-app2Location-Based Apps are Tracking You Every 3 Minutes

Dealer Survey - completing-necessary-paperwork Dealer GMs, CFOs, & Service Managers: Is Storing Paperwork After a Sale or Service a Hassle?

AUGMENTED REALITY:Intel Augmented Reality- 503551306-edWill Augmented Reality Superimpose Virtual Elements of the Real World into Automotive Advertising, Marketing, and Enthusiast Print Magazines?

The Present & Future of Automotive DrivingNHTSA Rosekind Interview

MARKETING COMMUNICATIONS 2016 Advertising Blow Up Corbis-42-50689933.jpg.1440x1000_q85_box-105,0,624,360_crop_detail The Advertising Industry As We Know It Is About To Blow Up!

THE FUTURE OF THE AUTOMOTIVE MARKET Disruption - inicioDisruption is Coming: 8 Key Tech-Driven Trends to Alarm & Arm You

VINTAGE & CLASSIC CAR REPORT Pinehurst concoursweb

Vintage & Classic Car Events Past & Going Into Spring

toyota-technical-team-1452100299466Toyota Hires Impressive Artificial Intelligence Gurus for Self-Driving Cars

PHONE TRACKING TECHNOLOGY CallSource Phone Case StudypngPhones Outperform Internet–Dealer Call-to-Conversions Up by 33 %

toyota-robotics-montage2-1446785087359Toyota Plunges into Artificial Intelligence & Self Driving Cars

Future of MObility Image - NTK It’s Time to Change Direction: The Future of Mobility

DC Entertainment Variety Summit 2015  - final5 Hot Trends for Dealers and OEMs from Variety’s Entertainment & Technology Summit in Hollywood

Influence MarketingInfluencer Marketing is Hottest New Tool for Automotive & Business

Driverless carThe Driverless Car Bandwagon: Why are John Krafcik and the Auto Industry Jumping on?

Concours-d-Elegance-Pebble-Beach-Michael-Hiller

Pebble Beach 2015: The Best of Classic Car Collection for Hobby & Business

Delphi Car

Delphi Drives Off with Carnegie Mellon Self-Driving Technology

iconic la 2015

Marcus Lemonis, Bert Jacobs, & GoDaddy’s Parsons Celebrate Entrepreneurship with New Life, Ideas & Inspiration at iCONIC LA

Variety TV Summit

Variety Entertainment: TV Marketing Conference: Takeaways for Dealers & Automotive Marketers

unnamed (3)

Your Summer Listing of Vintage & Classic Car Events

Spireon App for VIN Scanning.jpg

New Mobile VIN Scanner App Decodes VINs with Single Scan

slide-autobytel-plus-dealix

Autobytel Acquiring Dealix for $25 M Puts Two Top Lead Providers Together including UsedCars.com

V2V # 2

Talking Cars That Avoid Crashes to Stem 1M Killed Annually