Today's Automotive Industry News


Toyota’s Gil Pratt Says Trend toward Specialty Chips & New Architecture Could Lead to “Cambrian Explosion of Artificial Intelligence” & More Machine Learning

The Situation: Cars into the Smaller Chips

♣ There is intensive rethinking going on about computers.
♣ Machines that look like the human brain are being trained.
♣ Specialized computer chips being made for cars, AR, & phones

Significance: Facial & Voice Recognition in Cars & Phones

♣ Neural networks being programmed for voice recognition
♣ Large number of specialized low powered tiny chips doing jobs on fly
♣ New breeds of mobile chips being developed

What New Tech Words do you need to get to know?

♣ FPGA or Field Programmable Field Arrays
♣ Cambrian Explosion of Artificial Intelligence
♣ TPU – Tensor Processing Unit by Nvidia & Google
♣ Dennard Scaling –Larger chips consuming same amt of power

Click & Delve into as much of the Sunday NYT article as possible. You will need to know this stuff in the near automotive future. See what Gil has to say.
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Remarketing App Provides Dealers with Real Time Cash Offers by Giving Appraisers & Buyers Instant Access to Vehicle Valuation Information

Dealers Note: Solution to Nailing Down a Trade-in Appraisal in Minutes

The Situation:

Dealers are faced with the challenge of getting appraisal right
This problem or challenge has finally been solved or handled.
Mobile app connects dealers with appraisers and buyers immediately.

The Significance:

Solves the age old problem of closing sales by using a mobile app
App enables dealers to get appraisal & buyer on trade w customer present
Dealer becomes part of a valuation process in real time.
60% Look-to-book year to date with cash offers

Click and Go To find out how this solution to appraisals can be implemented immediately
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How a Midwestern Dealer with Too Much Inventory Cleared Out the Glut by Using VIN-Specific Advertising to Sell More Cars & Hold ROI

YOU GOT TOO MUCH NEW & USED INVENTORY ON THE LOT?

Here is a Living, Breathing Case Study about how a dealership recently solved an Inventory Glut by Using a VIN-Specific Advertising Software and Strategy.

If your dealership management is dealing with excess new or used vehicle inventory -- the solution to the problem is in this Case Study

See the Problem, The Solution, and The Results by clicking, printing, and routing this editorial content into your next Staff meeting.
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South Texas Dealers Get FREE Marketplace Master Conference Offer for Dealing with Harvey Disruption

Here’s How Texas Dealers Can Deal with Harvey Aftermath:

• Book hotel rez at Hyatt and You get the conference FREE
• Dates are September 6th and 7th in Dallas.
• Three days of workshops and keynotes absolutely free

What should Texas Dealers do ASAP?

• Make Rez at the Dallas Hyatt ASAP
• Send Rez Number to  natysha@marketplacemaster.com
• Offer applies to up to 3 attendees from one dealership

You can discover why you should still get to this conference right here. Take advantage of this incredible offer now. ____________________________________________________________________________________________________________________________________________________

46% of Small Businesses Including Dealers Do Not Track Inventory Using a Tracking Solution or Even Manually

The Dealers Sales Problem
• Dealer Sales Departments are still losing sales.
• Because they are taking too long to find a vehicle on the lot.
• Prospects leaving in the middle of the sales process.

The Solution to Finding Cars on the Lot:
• Vehicle Location System is solving this problem.
• It works – 40, 000 vehicles on the system so far.
• Tracks and audits inventory on dealer lots.
• Takes 30 seconds to install tracking devices in a car.

See how this could work in your dealership ____________________________________________________________________________

Which Business Problems in the Automotive Marketing are best solved by Artificial Intelligence?

THIS IS A ONE OF THOSE MUST READ ARTICLES

Why this article is timely and significant:

• Artificial Intelligence is being adopted by automotive tech
• AI will and is fundamentally altering current auto marketing
• Dealer Management is gradually adopting AI systems.
• AI has had a profound impact on autonomous vehicles.
• AI will not replace marketers-- so relax

Click & Read this current summation of AI in Automotive Marketing from Dealerknows.com. The two pager is worthy of ingestion, routing, and taking action to get AI into your dealership __________________________________________________________________________________________

Content Marketing World 2017 -The Largest Content Event is Back with a World of Stories

To Automotive & Dealer Marketing Management: You have got to be in Cleveland on September 5-8th

Why: Because Content Marketing is now your most effective marketing resource-not advertising. CMWorld 2017 is now one of the most influential conferences in the Industry

You will----
-Learn and network with best & brightest in Content Marketing Industry.
• Be inspired to do your own epic content marketing.
• Network with some of the brightest in the business.
• See over 120 sessions & workshops by leading brand marketers.
• Gain strategy, integration, measurement, and more new ideas.

Who is going to be there?
• Over 4,000 marketers from over 50 countries.
• More brands, breakouts, hands-on labs, networking & CONTENT.
• 225 speakers, 550 companies, 123 hours of keynotes & sessions.
Click now, Register, Make reservations. Be there
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Six Ways to Sell More by Simply Improving How You Communicate with Consumers

The Situation with Automotive Consumers:

Communicating effectively with car shoppers is
Selling cars to knowledgeable consumers is for pros
Current car sales market is very competitive

The Significance or What Sales Teams need to do

Revisit these six sales actions for best communications.
Make sure that you are making use of each action.
Realize that success in dealer sales is your communication.

Go and get the entire list, print out and post at your desk -- But act now. _________________________________________________________________________________________

Alert: Artificial Intelligence to Alter the Current Automotive Dealer Sales & Marketing Model.

Get Some Answers to these Management Questions about Artificial Intelligence

Are dealer, & OEM and Agency systems adopting AI based technology?
Who really knows who is using AI to sell & market cars?
And The AI that is there working?
Do dealers and providers think they are into AI but really are not.
What are the pitfalls of premature adoption?

"The Buzz is on. Click and Find out what is going on with AI in your dealership or company ___________________________________________________________________________________________________



Are Dealers Ready to Let Algorithms Set Car Prices? Is this the New One Price Model?

The Situation for Automotive Dealers:

Algorithms are being used in other retail industries to set pricing.
Can algorithms set prices moment to moment in a dealership?
Can algorithms be used or are being used to optimize car prices?

The Significance of Algorithms in Dealer Marketing

Car Prices Set by Algorithms May Be Auto Dealer Sales Solution.
The dynamic pricing models used by dealers may be obsolete.
Can dealers program pricing models to max profit & survive?

Go find details of this critical price optimization algorithm for dealers ______________________________________________________________________________

Five Industry Breakthrough Ideas & Action-ables You Gotta Get on ASAP

Situation:[Why this posting is important]

Industry Experts presented at Thought Leadership Summit 2017
5 presenters laid out breakthrough ideas, practices, & technology.
The presentations at most conferences are lost within 5 minutes.

Significance or Action-ables for you

Dealer Sales Models - Grasp & implement ParagonDirect & Cardinale Auto Group.
CarShopper Marketing - Digital Data Solutions (AutoPulse) model has THE major breakthrough in CarShopper Management.
Dealer Business Model - Galpin Motors is steadily leveraging culture of current dealer culture into the future.

Click & Capture the Two Pager TakeAway List and Seek to adapt and implement as much as you can before it is too late

AI-Driven Report is Grabbing More Car Shoppers on Their Mobile

Situation - What you need to grasp about AI in Sales

AI-Driven Car Sales on mobile devices are increasing.
Dealer report gives car shoppers Pricing, Condition, & Analysis;
Fewer live prospects bailing dealer sites

Significance or The Strategic Result for Dealers

Mobile-first design increases dealer visitor traffic.
Car shoppers become more engaged & on right vehicle
Leads automatically positioned for every vehicle in dealer inventory

Who is doing this? Get Breakthrough details for your dealership by going to Car Story Release ______________________________________________________________________________

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

The Situation with You and Artificial Intelligence:

Every body is talking about AI & Content Marketing.
You are looking be smart about how it applies to you.
IT and coders are writing AI programs to do everything.

How is this Significant to you?

The article linked to this posting tells you what you Need-to-Know.
Tells you what Artificial Information is & action you should take.
Gives you steps to bring AI to your dealership/company.
Will make you knowledgeable about AI in less than 5 minutes.

Read, Ingest & Print out Paul Roetzer's article. Buy his book on Amazon The Marketing Performance Blue Print

Leads from Lead Leader Lead to Car Sales: 5% of All 2016 Light Vehicles Retail Sales Came from One Online Automotive Service plus 2% of UC Sales for 1.5 M Total Sales

The Situation or Impact of Auto Sales Leads from LeadGen Provider:

Consumers leads thru Autobytel resulted in est 748,404 of all light retail new cars sold from Jan-Dec 2016.
Est 837,430 (over 2%) of all light vehicle retail used cars sold.
Est over 1.5M light vehicle retail sales were attributable to consumers leads through Autobytel network.

Significance of Online LeadGen Services

Autobytel continues to be main driver of new & UC sales.
Hi Quality leads drive Web site traffic to dealers.
AutoWeb's Traffic solution model capturing in-market consumers

To see and access the total impact of Autobytel's contribution to total 2016 U.S. car sales, click and ingest.

Having Safe Text with Your Customers: Sales Scoring Depends on Consumer Ability to Text Your Dealership

Situation: What can you do to max text leads?

First: You got to have a solid mobile strategy.
Then Think: Mobile, Call-to-Action, & How to Max texts from customers

Significance: What Steps do you need to get this done?

Add a Call to Action for texting in all your marketing initiative.
Then: Make sure these FOUR easy steps for adding call-to-action to all of the communications and marketing in your dealership.

Result: You are offering customers an easy, first line of communications to reach your dealership

Click & Find Four Easy steps to gain more mobile sourced customers _______________________________________________________________________________

Get & Be Smarter: Start Listening to Most Popular Marketplace Radio Show on NPR Every Day In Car/Headset

SITUATION:

Marketplace is for business listeners not Public Radio devotees
Nearly 15M listeners on 750 NPR stations daily from LA
Commuters in traffic use voice activated Internet connection.

SIGNIFICANCE--Why You should listen:

Expanding to be source for economic information for consumers.
Now launching new show “Make Me Smart With Kai and Molly”.
Expanding staff to produce new program, more podcasts & revenue
Annual revenue now is about $18 M from sponsors & carriage fees.

Find out why 15M People are on NPR listening to Kai Ryssdal's Marketplace every day.
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TRENDING NOW: SIX CATALYTIC TRENDS YOU WILL WANT TO KNOW & WATCH

What is Trending Right Now. Should You Care?

1. Car Sales are not going up but maybe down.
2. Private Sector is hiring; Local business for dealers.
3. Gas prices are not going anywhere; But hale to Shale.
4. 360-degree & VR are going help with-it dealers sell more cars.
5. Computers pick stocks better than people.Cars next?
6. Black boxes in cars to determine whose insurance pays.

Tap into this list of Trends that are or may soon impact the decisions of dealership GMs and Owners
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Guess What? Car Buying Revolution is here–They are Going to Buy Online More & More

What is the SITUATION with Car Buying?
Fundamental change is going on.
About how customers buy cars differently.
Spending More time online researching then buying online.

SIGNIFICANCE OR WHAT YOU CAN DO:
Get the car shopper to your Website ASAP.
Do all you can to keep consumers on your Website.
Bottom line: Get the consumer to visit your dealership.

Click & Learn what your dealership team can do to capitalize on this car buying revolution
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How Algorithms, Programmatic Advertising, Chatbots, Machine Learning, & Artificial Intelligence are Changing Role of Content Providers

Factors or Trends that may impact your job soon:

1. Intelligent Content Marketing has changed everything .
2. Advertising is Least Effective Communications Resource
3. Integrated Marketing Communication is the new strategy
4. Forthcoming Intelligent Content Conference is really about “Algorithmic Intelligence”
5. Machine Learning and Chatbots will replace or change Call Centers, BDCs, and Lead management

What should you do about all this?

1) Get into Content Marketing Now by purchasing videos of the entire Intelligent Content Conference presentations including Chuck Parker

2)
Register and plan to attend the Content Marketing Conference in September. Nearly 5,000 attendees, exhibitors, and presenters of Content Development and Marketing from nearly every major company and brand will be there.
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72nd anniversary of six U.S. Marines raising the American flag on Iwo Jima

The Situation:

Today & this week is the 72nd anniversary of six U.S. Marines raising the American flag on Iwo Jima

Here is what our erudite Marine Corps Contributing Editor & a Real Mud Marine, Jim Thompson, sent us:

"The men from Easy (now Echo) Company 2nd Bn, 28th Marines, immortalized by the Rosenthal photos and subsequently by the Marine Corps War Memorial, were there by pure coincidence. Every man who served on Iwo Jima was a hero including my 3rd Bn, 9th Marines Dad. While we have always thought one of the six was Corpsman Bradley, the discovery that it was actually PFC Harold Schultz should not diminish the service that Bradley provided to ‘his’ Marines.

Why this Anniversary is Significant:

Some of what this is about is-- Why you should hire Marines coming off active duty whenever possible.

Consider that 2 Marine generals & an Army intellect are our best hope for the new presidency.

Visit this memorial this summer. We need more Marines running things. Semper Fi.

See a short video that tells the story of this historic day. _______________________________________________________________________________

Had Enough about Millennials? Dealers Encouraged to Engage, Challenge, Rethink the Business Model

The Ongoing Situation

Automotive News & industry pubs post articles & how-to again & again.
Industry consultants who have millennial kids provide advice & counsel
See link article to Automotive News [May have to subscribe to get PayWall content]
Basic message: Give Millennials their head, entrust, & get outa the way.

The Significance that you might heed:

This is not the how the auto industry manages or sells them cars.
It pretty much--tell em WHY they shd do something & get outa the way.
So turn the your dealership or company over to them & go play golf.

See what Expert, Jason Dorsey, said to Automotive News. ______________________________________________________________________________

Freakout USA – Survey Sez: Americans are seriously stressed out about the future of the country.

THE SITUATION ABOUT STRESS:

The Country's business and news publications are posting articles and content on the growing stress, resistance, and outright concern that seem to growing every day.

HERE IS AN EXAMPLE:

Here is an article from this week's Business Week posted and you can gain more perspective from Washington Post.

"Americans are more stressed than ever, which shouldn’t come as much of a surprise to anyone living in America who owns a smartphone or TV. A new poll from the American Psychological Association shows that the nation’s stress levels in January were even worse than in August, in the thick of the angriest campaign in recent memory.

That stress penetrates party lines—including 76 percent of Democrats and 59 percent of Republicans—and age groups. While some believed anxiety levels would decrease after the election, once the campaigning wound down, it seems to be steadily moving in the opposite direction".
—Megan Hess


Link to the Washington Post


Watch out EVs–FCVs are alive: See What Analysts Say about GM-Honda JV Mass Produce of Hydrogen Fueled Vehicles

So --GM and Honda are investing $85 million to mass produce the tech for hydrogen-powered cars.

So What does it mean to you, the Industry, and the Future of Hydrogen powered or fuel cell vehicles?

See how and what 4 of the Industry's leading analysts had to say when this announcement was made earlier in February.

You will see that hydrogen has a ways to go but the OEMs are on it.

See what firms like FirstElementfuel is doing to install hydrogen fueling stations in CA.

Not Just Hot Air—Hydrogen Fueled Vehicles Coming in Mass: GM-Honda Tech Invest of $85M

So What does this mean?

1) Joint Venture done to gain economies of scale.
2) Hydrogen now viable alternative fuel sources
3) Both companies view this project as too big for one OEM by 2020

The Significance to Dealers & Industry

1) Companies like FirstElementFuel are installing FCV refueling in California.
2) This OEM move to create 100 or more jobs in Detroit plus fueling station installation.
3) See positive kbb.com & Autotrader.com analysts commentary on FCVs to gain more perspective.

See complete article from Business Insider for more detail
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60-second-digital
SIX in SIXTY – 6 Most Significant Developments from Last Week that You Will Want-To-Know in 60 Seconds

Why Six in Sixty?

You are getting your industry and business news feeds and reads from multiple sources.
All of this news and information tends to be the same story content, in diff formats

So What does SIX in SIXTY seek to do for you?

1) Tell you What and Why in 10 second e-bites right NOW.

2) Cover developments that may matter to your short & long term

3) Give you an advance leg-up on breakthrough tech, ideas, & trends.

Here is the List of Six developments for this past week. Read, Route, Tweet, and be smart.

More Hot News

Toyota’s Gil Pratt Says Trend toward Specialty Chips & New Architecture Could Lead to “Cambrian Explosion of Artificial Intelligence” & More Machine Learning

Remarketing App Provides Dealers with Real Time Cash Offers by Giving Appraisers & Buyers Instant Access to Vehicle Valuation Information

How a Midwestern Dealer with Too Much Inventory Cleared Out the Glut by Using VIN-Specific Advertising to Sell More Cars & Hold ROI

46% of Small Businesses Including Dealers Do Not Track Inventory Using a Tracking Solution or Even Manually

Which Business Problems in the Automotive Marketing are best solved by Artificial Intelligence?

Content Marketing World 2017 -The Largest Content Event is Back with a World of Stories

Six Ways to Sell More by Simply Improving How You Communicate with Consumers

Alert: Artificial Intelligence to Alter the Current Automotive Dealer Sales & Marketing Model.

Are Dealers Ready to Let Algorithms Set Car Prices? Is this the New One Price Model?

Five Industry Breakthrough Ideas & Action-ables You Gotta Get on ASAP

AI-Driven Report is Grabbing More Car Shoppers on Their Mobile

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

Leads from Lead Leader Lead to Car Sales: 5% of All 2016 Light Vehicles Retail Sales Came from One Online Automotive Service plus 2% of UC Sales for 1.5 M Total Sales

Having Safe Text with Your Customers: Sales Scoring Depends on Consumer Ability to Text Your Dealership

Get & Be Smarter: Start Listening to Most Popular Marketplace Radio Show on NPR Every Day In Car/Headset

TRENDING NOW: SIX CATALYTIC TRENDS YOU WILL WANT TO KNOW & WATCH

Guess What? Car Buying Revolution is here–They are Going to Buy Online More & More

How Algorithms, Programmatic Advertising, Chatbots, Machine Learning, & Artificial Intelligence are Changing Role of Content Providers

72nd anniversary of six U.S. Marines raising the American flag on Iwo Jima

Had Enough about Millennials? Dealers Encouraged to Engage, Challenge, Rethink the Business Model

Freakout USA – Survey Sez: Americans are seriously stressed out about the future of the country.

Watch out EVs–FCVs are alive: See What Analysts Say about GM-Honda JV Mass Produce of Hydrogen Fueled Vehicles

Not Just Hot Air—Hydrogen Fueled Vehicles Coming in Mass: GM-Honda Tech Invest of $85M

60-second-digital SIX in SIXTY – 6 Most Significant Developments from Last Week that You Will Want-To-Know in 60 Seconds