Market Research

- Gen Yers, who are about 15 to 30 years old, now make up the largest segment of US consumers
- As more come to age, they’ll make up a large portion of new and used car buyers
- Chart comes from JD Power and Associates’ report, Staying Ahead of the Curve
Tom Webb Chief Economist Manheim Consulting November wholesale prices were flat, but the outcome depends on how you look at it; Rose by 0.6% w/ seasonal adjustment; Index stood at 122.6, 1% decline from year ago, 25% increase from bottoming out in December 2008 and 4% decline from all-time high reached in May 2011. Click here [...]
- About one in four new vehicle buyers nationwide say a “ratings site” influenced their dealer selection
- As for sites visited by California shoppers while researching new vehicle purchases, OEM sites lead, followed by third party, with dealer sites trailing
- Comes from J.D. Power and Associates 2012 New Auto Shopper Study on understanding California’s auto marketplace
Retail Automotive Summary — Sept 2012
Most market analysts say that the long-term success of electric vehicles will depend upon market access to dependable, long-lasting, long range, more affordable batteries. The U.S. Dept. of Energy thinks the next generation of usable battery technology is still 10 years away. The “10 years from now” forecast is commonly used to describe technology advancements [...]
Fuel cell light vehicles expected to be commercially launched in 2014 in most regions of world. The US will be the largest market for FCVs in 2020, followed by China and Germany.