Tag Archives: hybrids

Lincoln Marketing Guru Taking on Ford Electrification Strategy

C.J. O’Donnell, Lincoln’s group marketing manager, will be taking on a lead marketing role for Ford’s green vehicle lineup. O’Donnell played a key role in reinventing the Lincoln division following the demise of the Mercury brand in early 2011, and … Continue reading

Posted in dealerships, electric vehicles, fuel efficiency, Green cars, hybrid, plug-in electric vehicle | Tagged , , | Comments Off on Lincoln Marketing Guru Taking on Ford Electrification Strategy

What You Should Know About Dealers Marketing Green Machines

For OEMs, conversion companies, and infrastructure builders bringing electric vehicles, hybrids, and alternative fuel vehicles to market, there are a few things to know about auto dealers. Dealers are playing a critical role in making all of this come together, … Continue reading

Posted in alternative fuel, charging stations, Connectivity, dealerships, electric vehicles, EVs, fleet managers, Fuel cell vehicles, gasoline prices, Green Automotive Digest, Green cars, Green Machine Digest, Green marketing, green transportation, green vehicles, hybrid, hydrogen fuel cell vehicles, natural gas vehicles, plug-in electric vehicle, Range anxiety, Resale values, Social media, telematics, used car values | Tagged , , , , , | Comments Off on What You Should Know About Dealers Marketing Green Machines