Category Archives: Green marketing

How to Make it in the Alternative Fuel Vehicle Business – Part 1

For fans of alternative fuel vehicles and technologies, it’s been a dreary time. The A123 Systems and Fisker Automotive dramas have been all over the internet. There have been other time periods where bankruptcies, shut downs, buyouts, closedowns, and other … Continue reading

Posted in alternative fuel, clean transportation, dealerships, electric vehicles, fleet managers, Green marketing, green transportation, green vehicles, Greentech, hydrogen fuel cell vehicles, Lithium ion batteries | Tagged , , , , | Comments Off on How to Make it in the Alternative Fuel Vehicle Business – Part 1

North American International Auto Show from a Green Perspective

Fuel-efficient technologies are the star of the show Major automotive suppliers are displaying fuel economy technology to assist automakers make the steep climb into federal fuel economy standards and to reach consumers with growing interest in fuel efficient vehicles. Suppliers … Continue reading

Posted in clean transportation, electric vehicles, EVs, fuel economy, Green cars, Green marketing, Green technology, green transportation, hybrid, plug-in electric vehicle | Tagged , , | Comments Off on North American International Auto Show from a Green Perspective

2013 Green Car of the Year Nominees Emphasize Efficiency over Distinction

While last year’s Green Car of the Year award seemed focused on which green vehicle technology would take the lead (compressed natural gas, electric vehicles, hybrid, or clean diesel), this year’s list emphasizes efficiency – and includes brands you might … Continue reading

Posted in clean transportation, emissions, fuel economy, fuel efficiency, Green cars, Green marketing, Green technology, green transportation, green vehicles | Tagged , , | Comments Off on 2013 Green Car of the Year Nominees Emphasize Efficiency over Distinction

How auto aftermarket and remanufacturing tells the green story

By Gary McCoy, PR Director, The Marx Group Everybody talks about being “green” in their business practices and consumers often say they want to buy “green” products. But the disparity between talk and action is often wide. A McKinsey Quarterly … Continue reading

Posted in Green cars, Green marketing, sustainability | Tagged , , | Comments Off on How auto aftermarket and remanufacturing tells the green story

Extended Version of Green Auto Market Available Now, with Lots of Cool Stuff

For those interested in learning more about electric vehicles, hybrids, and alternative fuel vehicles, it’s easy to find a wave of media coverage, especially when new cars are unveiled at major auto shows. But what about the market forces shaping … Continue reading

Posted in alternative fuel, Biofuels, charging stations, clean transportation, dealerships, electric vehicles, EVs, fleet managers, Fuel cell vehicles, gasoline prices, Green Auto Market, Green cars, Green marketing, Green technology, green transportation, green vehicles, hybrid, hydrogen fuel cell vehicles, Lithium ion batteries, MPG, natural gas vehicles, plug-in electric vehicle, Range anxiety, Renewable energy, Resale values, smart transportation, sustainability, used car values | Comments Off on Extended Version of Green Auto Market Available Now, with Lots of Cool Stuff

Non-Dramatic Yet Impressive Sales Numbers for Plug-in EVs

While the numbers are yet to be impressive, the figures are climbing for plug-in electric vehicles compared to last year. There were 1,760 Chevy Volts sold in June, bringing the total to 8,817, meaning Chevrolet will likely double last year’s … Continue reading

Posted in dealerships, electric vehicles, EVs, Green marketing, plug-in electric vehicle | Comments Off on Non-Dramatic Yet Impressive Sales Numbers for Plug-in EVs

What You Should Know About Dealers Marketing Green Machines

For OEMs, conversion companies, and infrastructure builders bringing electric vehicles, hybrids, and alternative fuel vehicles to market, there are a few things to know about auto dealers. Dealers are playing a critical role in making all of this come together, … Continue reading

Posted in alternative fuel, charging stations, Connectivity, dealerships, electric vehicles, EVs, fleet managers, Fuel cell vehicles, gasoline prices, Green Automotive Digest, Green cars, Green Machine Digest, Green marketing, green transportation, green vehicles, hybrid, hydrogen fuel cell vehicles, natural gas vehicles, plug-in electric vehicle, Range anxiety, Resale values, Social media, telematics, used car values | Tagged , , , , , | Comments Off on What You Should Know About Dealers Marketing Green Machines

Don’t Let Dropping Gas Prices Decide Fate of Green Machines

Have you noticed that gasoline prices have been declining lately, and that it’s now summertime, when gas prices can spike up? Gas prices are dropping below $3 a gallon in a few markets. When you hear experts like Chevy Volt … Continue reading

Posted in air pollution, alternative fuel, charging stations, clean transportation, climate change, Connectivity, dealerships, electric vehicles, emissions, energy security, EVs, gasoline prices, Green Automotive Digest, Green cars, Green marketing, Green technology, smart transportation, sustainability, telematics | Comments Off on Don’t Let Dropping Gas Prices Decide Fate of Green Machines

Inside the Mindset of Green Car Shoppers, Owners, and Stakeholders

There are a few things that have been learned by automaker and dealer management in the past year and a half at Nissan, GM, Ford, and BMW through marketing plug-ins to early adopters. It was experienced years earlier by Tesla … Continue reading

Posted in air pollution, alternative fuel, Battery, charging stations, clean transportation, climate change, Connectivity, dealerships, electric vehicles, energy security, EVs, fleet managers, Fuel cell vehicles, fuel economy, gasoline prices, Green Auto Market, Green Automotive Digest, Green cars, Green Machine Digest, Green marketing, telematics | Comments Off on Inside the Mindset of Green Car Shoppers, Owners, and Stakeholders

Green Automotive Digest Comes Back

Green Automotive Digest will start up again Tuesday, and will be a weekly publication tracking the business of green cars, fuels, and technologies. It’s read by about 65,000 managers in the auto industry – dealers, OEMs, suppliers, fleets, associations, and … Continue reading

Posted in alternative fuel, electric vehicles, Green Automotive Digest, Green marketing, Green technology, green transportation, green vehicles, Greentech | Comments Off on Green Automotive Digest Comes Back