For those interested in learning more about electric vehicles, hybrids, and alternative fuel vehicles, it’s easy to find a wave of media coverage, especially when new cars are unveiled at major auto shows. But what about the market forces shaping the future of this new business?
Green Auto Market – The Business of Green Cars, Fuels & Technologies, was launched in early 2012 and is being distributed to stakeholders in this new and growing industry.Green Auto Market is tracking sales figures for hybrids and EVs, resale values and remarketing, marketing campaigns, charging and fueling infrastructures, fuel and energy prices, green vehicle investor trends, and “big picture” developments shaping what’s next. While it’s going to take a few years for this industry to thrive, there will be many jobs, investments, emissions standards, and technology R&D, that draw attention to, and engagement with, this new business around the world.
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It is a new, growing industry that needs a lot of education, infrastructure development, and stakeholders working together. The challenges are big and come down to: What will it take for consumers and fleets to buy a lot of these products? And of course, once they’re on the road, can they be conveniently charged and fueled? As economies of scale fall into place, the cars will become cheaper and there will be more charging/fueling infrastructure in place. That’s a few years out, and a lot of bridges need to be crossed for it all to come together. Staying informed is vital.