Tag Archives: Chuck Parker

Are Consumer Data Sales Probes About to Hit Auto Marketers & Dealers?

The Situation:  Data feeds from multiple sources about consumer behavior & buying habits are proliferating into the automotive market and sales channel. The scope and detail of this data is literally enabling OEM and dealer groups to “buy” pre-qualified customers … Continue reading

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$1 of $4 Price of Gas Caused by Speculative Commodity Market with Little Oversight?

Situation one: Many are saying that financial industry speculators have taken over the oil commodity market hat banks and public and company pension funds are responsible for as much as $1 of the price of gasoline. And these oil futures … Continue reading

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Trend and Issue Spotting 2012 – Automotive Channel

Things, developments, movements, and actions are occurring so fast and furious that there seems to be a need to somehow chronicle and monitor what maybe an emerging issue or a definitive trend. Once identified, you will then almost immediately seek … Continue reading

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Have New Cars Really Slipped in Quality or Have Buyers Just Slipped in Keeping Up?

The Situation: The J D Power and Associates Annual U.S. Initial Quality Study just hit the streets –the national media —and the ratings for domestics were down because buyers can’t seem to figure out how to use touch screens and … Continue reading

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How VW Will Give Asian Makers a Market Share Race Soon

Situation: VW has opened a non-union plant in Tennessee in mid June. The average wage for production workers will be $27 per hour vs. $54/hour paid to union workers at GM, Ford and Chrysler. VW wants to not just challenge … Continue reading

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Dealers Can Hit a Good Patch in the AOL Auto Road

Situation: You may not be aware or have not been watching what the vision of Tim Armstrong, AOL’s President, has done in the last year with the editorial strategy of covering the news in local markets left uncovered as newspapers … Continue reading

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The Consolidation of the Automotive Industry Providers – And Soon Only Six

The Situation: Over the past year or so, at least 5 major automotive dealer systems and services providers have systematically acquired smaller companies with emerging technologies. These “buying binges” have formed large, consolidated systems platforms with the capability to provide … Continue reading

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Why Do Dealers Need Buy-Here, Pay-Here Leasing Anyway?

The Situation:  One of the leading automotive training companies that specializes in working with Buy-Here Pay-Here Dealers is offering seminars and training through its “Academy” to “Learn Buy-Here Pay-Here (BHPH) Leasing Right From the Start.” Ten reasons why this is … Continue reading

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Hire The Best PR Team And Change What They Do

Situation: PR marketing has become a must for all companies in the automotive sector. Why?  The best and most effective way for an automotive industry provider or service company to deliver its messaging is carefully planned public relations releases, crafted … Continue reading

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Getting their ACT Together Again & Again

The Automotive Digest Weekly Green editorial and videographer team just covered the ACT Expo 2011 in Long Beach – attending dozens of panel and keynote speaker presentations, and video-interviewing 22 of the leading executive management in the field of advanced … Continue reading

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