Tag Archives: Big Data

Are Consumer Data Sales Probes About to Hit Auto Marketers & Dealers?

The Situation:  Data feeds from multiple sources about consumer behavior & buying habits are proliferating into the automotive market and sales channel. The scope and detail of this data is literally enabling OEM and dealer groups to “buy” pre-qualified customers … Continue reading

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Big Data Channeling Qualified Car Buyers Out of Sales Funnel into Dealerships

Situation One: The traditional Automotive Sales Funnel now is either a tube, a straw, a python, or cocktail shaker (these are most recent designations by industry gurus). The More Serious Situation:  A staggering amount of information & data about potential … Continue reading

Posted in Automotive advertising, automotive dealerships, Automotive News and Trends, automotive sales, Lifestyle, Media, Technology | Tagged , , , , , | Leave a comment

Big Data Turns the Customer Journey Funnel Into a Predictive “Tube”

The Situation:  The “Funnel” has bottled up thousands of BIG data points about car shoppers for years.  But the automotive sales funnel that we all have grown to love is now gathering, organizing, and channeling ever-more massive amounts of matched-up … Continue reading

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OMG, We Have No Secrets Anymore: Big Daddy Data Actions Presenting Congress & Al Franken with Locational Privacy Protection Soon

The situation:  Stalking apps, GPS trackers, EZ passes, ad networks, credit card Issuers, cell phone providers and auto industry analytic companies are now using APIs, data mining, behavioral marketing and “situational targeting” to know how you get to work, what … Continue reading

Posted in Automotive advertising, automotive dealerships, Automotive News and Trends, Lifestyle, Media, Technology | Tagged , , , , , , | Leave a comment