Tag Archives: Automotive Digest

Toyota Abandoning Julie Hamp: Missed PR Op, Japan Male Myopia, Power Sharing, or Just Another Diversity Disaster?

Toyota and Julie Hamp – Automotive Digestibles Blog – July 2015.(1) docx How much of the story do we know? Julie Hamp came to Toyota as head of Global Communications with a great track record from GM & Pepsi. Toyota … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

Where the …. is Google Anyway? Searching for a Google We Can’t Find?—Do People Actually Work There?—and Is it all about secrets no one can ever know?

The Situation:  For a long time, Automotive Information Network and www.automotivedigest.com and maybe even our counterpart trade publishers have sought to figure how to get not just to the top but into or on to the first page of a … Continue reading

Posted in Automotive advertising, Automotive News and Trends | Tagged , , , , | Leave a comment

The Consolidation of the Automotive Industry Providers – And Soon Only Six

The Situation: Over the past year or so, at least 5 major automotive dealer systems and services providers have systematically acquired smaller companies with emerging technologies. These “buying binges” have formed large, consolidated systems platforms with the capability to provide … Continue reading

Posted in Automotive News and Trends | Tagged , , , , , , , | Leave a comment

How Dealers Can Sell Cars They Don’t Have

The Situation: Consumers who either need or who think they have to buy a new car right now are struggling to find the vehicle, the financing, and the choices they had six months ago. Take Note:  Here is the headline … Continue reading

Posted in automotive sales | Tagged , , , , , , , , , , | Leave a comment

Why Do Dealers Need Buy-Here, Pay-Here Leasing Anyway?

The Situation:  One of the leading automotive training companies that specializes in working with Buy-Here Pay-Here Dealers is offering seminars and training through its “Academy” to “Learn Buy-Here Pay-Here (BHPH) Leasing Right From the Start.” Ten reasons why this is … Continue reading

Posted in Automotive News and Trends | Tagged , , , , , , , , | 1 Comment

Best of Print this Week– “Bill Ford Looks Ahead” in Fortune

What goes around comes around:  Bill Ford, executive chair of Ford Motor Company and the great-grandson of Henry Ford, has been talking and evangelizing about his efforts to “make his company greener” almost since the day he started at the … Continue reading

Posted in Automotive News and Trends | Tagged , , , , , , , , , , | Leave a comment

Watching for Sites And Sources You Will Want to Check Out This Week

Here is a marketing e-newsletter worthy of a quick read and subscribing. Source: The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Who is Adotas:? ADOTAS is a premier news publication … Continue reading

Posted in Automotive advertising | Tagged , , , , , , , , | Leave a comment

Who Really Turned the U.S. Auto Manufacturers Around? Not the Big “Guys”

Situation: Alan Mulally of Ford, Dan Akerson of GM and Sergio Marchionne, CEO of Chrysler/Fiat, are being given credit – and the commensurate compensation – for turning around the so called Big Three domestic automotive manufacturers. Are they really the … Continue reading

Posted in Automotive News and Trends | Tagged , , , , , , , , , , , , | Leave a comment

Hire The Best PR Team And Change What They Do

Situation: PR marketing has become a must for all companies in the automotive sector. Why?  The best and most effective way for an automotive industry provider or service company to deliver its messaging is carefully planned public relations releases, crafted … Continue reading

Posted in Automotive News and Trends | Tagged , , , , , , , , , , , , , | Leave a comment

Getting their ACT Together Again & Again

The Automotive Digest Weekly Green editorial and videographer team just covered the ACT Expo 2011 in Long Beach – attending dozens of panel and keynote speaker presentations, and video-interviewing 22 of the leading executive management in the field of advanced … Continue reading

Posted in Automotive News and Trends | Tagged , , , , , , , , , , | Leave a comment