About Me
Chuck ParkerMANHATTAN BEACH, CA
Chuck Parker, Automotive news industry veteran and Publisher of Automotive Information Network (AIN), which publishes web magazine Automotive Digest and six automotive specific e-newsletters. Automotive Digest is an on-line media magazine that provides an electronic media digest of the most significant automotive news.
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Tag Archives: auto dealers
Big Data Turns the Customer Journey Funnel Into a Predictive “Tube”
The Situation: The “Funnel” has bottled up thousands of BIG data points about car shoppers for years. But the automotive sales funnel that we all have grown to love is now gathering, organizing, and channeling ever-more massive amounts of matched-up … Continue reading
Will Your Dealership Be Able to Take Twelve Transformative Actions To Still be in Business in 2018 ?
Situation: The business purpose, model, system, need, revenue base, function, and structure of the automotive retail sales operation called an automotive dealership is, has and will undergo even more drastic market changes, demands and realities in the next five years. … Continue reading
Need for More Sub-Prime and Buy-Here Pay-Here Auto Financing Now
Situation: There are at least 44 M Americans living below the official poverty level and all of them need to get to work and to the store. There is another 50 M or who more than $22K for a family … Continue reading
How Dealers Can Sell Cars They Don’t Have
The Situation: Consumers who either need or who think they have to buy a new car right now are struggling to find the vehicle, the financing, and the choices they had six months ago. Take Note: Here is the headline … Continue reading