Category Archives: Media

Sound Really Informed & Blow People Away With How Smart You Are

Posted on April 26, 2013 by jlesage

Fracking in California: Energy companies  should be made to disclose the formula of fracking chemicals & stop claiming  it is a trade secret. 2.  Cyber Security- Split reveals Big Tech vs. Grass Roots Group with the House bill pondering. 3. … Continue reading →

Posted in Automotive advertising, automotive dealerships, automotive financing, Automotive News and Trends, automotive sales, Lifestyle, Media, Technology | Tagged , , , , , , | Leave a comment

Auto Dealer Principals &/or OEMS: Hire Ron Johnson Immediately

Posted on April 21, 2013 by jlesage

Situation:  Ron Johnson who built and made Mac stores the premier hard goods sales outlets in America was recent fired by the old thinking traditional retailer, J C Penney. Significance: Johnson attempted to mimic the same type of atmosphere & … Continue reading →

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Dealer Management: Stay Paranoid, Fix People & Image Issues Now

Posted on April 15, 2013 by jlesage

The Situation:  So far, things are going well for automotive dealer owners and management in 2013. The Real “However” Situation: There are issues, practices, policies and attitudes in your automotive dealership that need to dealt with now – this year … Continue reading →

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Are OEM CEOs Really Worth 8 Figure Comp Plans? Ford’s Mulally, in Particular?

Posted on March 17, 2013 by jlesage

The Situation: Alan Mulally, Ford’s CEO, made $21 million in 2012.  Few in the automotive industry have ever been compensated at this level.  He made $ 29.5 million in 2011. And twice as much as Dan Akerson at GM.  On … Continue reading →

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Is Consumer Reports the “Best or the Worst” Source of New Vehicle Ratings?

Posted on March 3, 2013 by Chuck Parker

Situation:  Every year the April issue of Consumer Reports comes out with “The Best and Worst of  New Cars “— this year for the 2013 Models. This aging & non-profit testing and research organization does “tests” on dozens and dozens … Continue reading →

Posted in Automotive advertising, Automotive News and Trends, automotive sales, Lifestyle, Media, Technology | Tagged , , , , , | 1 Comment

How to Read a Newspaper Including The Wall Street Journal

Posted on January 21, 2013 by Chuck Parker

Situation one:  Most people do not read newspapers anymore.  Retired seniors, train commuters and some news junkies might sit and read the first 3 paragraphs of a dozen stories at a fast skimming pace, coffee in hand.  But most everyone … Continue reading →

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Will Your Dealership Be Able to Take Twelve Transformative Actions To Still be in Business in 2018 ?

Posted on January 14, 2013 by Chuck Parker

Situation:  The business purpose,  model, system, need, revenue base, function, and structure of the automotive retail sales operation called an automotive dealership is, has and will undergo even more drastic market changes, demands and realities in the next five years.  … Continue reading →

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OMG, We Have No Secrets Anymore: Big Daddy Data Actions Presenting Congress & Al Franken with Locational Privacy Protection Soon

Posted on January 6, 2013 by Chuck Parker

The situation:  Stalking apps, GPS trackers, EZ passes, ad networks, credit card Issuers, cell phone providers and auto industry analytic companies are now using APIs, data mining, behavioral marketing and “situational targeting” to know how you get to work, what … Continue reading →

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The Ten Informational Silos of Automotive Marketing — Not Talking To Each Other

Posted on October 14, 2012 by Chuck Parker

Situation:  As a keen daily observer, participant, reporter and publisher of automotive marketing communications and information, it appears that there are at least ten informational silos functioning at present in the automotive marketing communications infrastructure. What is an “informational silo?” According … Continue reading →

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Boxer Boxing in and Racking Up RACs on Recalls Ratchets Rage

Posted on September 30, 2012 by Chuck Parker

Situation: Barbara Boxer, Senator from California and counterpart Senator Schumer of New York are proposing another bill to would make it a law for car rental companies to not rent vehicles that are on “recall by the manufacturer.” Boxer even … Continue reading →

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