Category Archives: Lifestyle

Nobody is Talking to Each Other: The Twelve Informational Silos of Automotive Marketing

Situation:  As a keen daily observer, participant, reporter, and publisher of automotive marketing communications & information, it appeared to me initially that there were at least ten informational silos functioning at present in the automotive marketing communications infrastructure – silos … Continue reading

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Big Data Channeling Qualified Car Buyers Out of Sales Funnel into Dealerships

Situation One: The traditional Automotive Sales Funnel now is either a tube, a straw, a python, or cocktail shaker (these are most recent designations by industry gurus). The More Serious Situation:  A staggering amount of information & data about potential … Continue reading

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Sound Really Informed & Blow People Away With How Smart You Are

Fracking in California: Energy companies  should be made to disclose the formula of fracking chemicals & stop claiming  it is a trade secret. 2.  Cyber Security- Split reveals Big Tech vs. Grass Roots Group with the House bill pondering. 3. … Continue reading

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Dealer Management: Stay Paranoid, Fix People & Image Issues Now

The Situation:  So far, things are going well for automotive dealer owners and management in 2013. The Real “However” Situation: There are issues, practices, policies and attitudes in your automotive dealership that need to dealt with now – this year … Continue reading

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Are OEM CEOs Really Worth 8 Figure Comp Plans? Ford’s Mulally, in Particular?

The Situation: Alan Mulally, Ford’s CEO, made $21 million in 2012.  Few in the automotive industry have ever been compensated at this level.  He made $ 29.5 million in 2011. And twice as much as Dan Akerson at GM.  On … Continue reading

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Is Consumer Reports the “Best or the Worst” Source of New Vehicle Ratings?

Situation:  Every year the April issue of Consumer Reports comes out with “The Best and Worst of  New Cars “— this year for the 2013 Models. This aging & non-profit testing and research organization does “tests” on dozens and dozens … Continue reading

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How to Read a Newspaper Including The Wall Street Journal

Situation one:  Most people do not read newspapers anymore.  Retired seniors, train commuters and some news junkies might sit and read the first 3 paragraphs of a dozen stories at a fast skimming pace, coffee in hand.  But most everyone … Continue reading

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OMG, We Have No Secrets Anymore: Big Daddy Data Actions Presenting Congress & Al Franken with Locational Privacy Protection Soon

The situation:  Stalking apps, GPS trackers, EZ passes, ad networks, credit card Issuers, cell phone providers and auto industry analytic companies are now using APIs, data mining, behavioral marketing and “situational targeting” to know how you get to work, what … Continue reading

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How Apple can Make American Pie Immediately — Bring Manufacturing Home to the U.S. and Really Show its Values and Love of Country — not of Money

Situation: Most of Apple’s production of iPhone, iPads and computers is done in Asia; Apple just launched the iPhone 5 and created more jobs at Foxconn in China.  Predictions of more sales, more profits and more market penetration are everywhere. … Continue reading

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Five Things You Gotta Know from this Week

Overall situation:  There are things going on that YOU BETTER PAY ATTENTION TO.  Take note that the distracted, lethargic summer of 2012 is over.  The “OMG actions”  for September are upon us. Nit-grit situation: A whole bunch of “too- much … Continue reading

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