About Me
Chuck ParkerMANHATTAN BEACH, CA
Chuck Parker, Automotive news industry veteran and Publisher of Automotive Information Network (AIN), which publishes web magazine Automotive Digest and six automotive specific e-newsletters. Automotive Digest is an on-line media magazine that provides an electronic media digest of the most significant automotive news.
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Category Archives: automotive sales
Big Data Channeling Qualified Car Buyers Out of Sales Funnel into Dealerships
Situation One: The traditional Automotive Sales Funnel now is either a tube, a straw, a python, or cocktail shaker (these are most recent designations by industry gurus). The More Serious Situation: A staggering amount of information & data about potential … Continue reading
Sound Really Informed & Blow People Away With How Smart You Are
Fracking in California: Energy companies should be made to disclose the formula of fracking chemicals & stop claiming it is a trade secret. 2. Cyber Security- Split reveals Big Tech vs. Grass Roots Group with the House bill pondering. 3. … Continue reading
Auto Dealer Principals &/or OEMS: Hire Ron Johnson Immediately
Situation: Ron Johnson who built and made Mac stores the premier hard goods sales outlets in America was recent fired by the old thinking traditional retailer, J C Penney. Significance: Johnson attempted to mimic the same type of atmosphere & … Continue reading
Used Car Valuation Controversy Looms: Guide Books Challenged by Retail Sales Data
Potentially Controversial Situation Causing Stress & Confrontation: Move over Used Car Guide Books, here comes retail sales data seeking inclusion into the vehicle valuation process. The successful utilization and dealer market penetration of the inventory management systems have provided dealer … Continue reading
Something is Just Not Right about the Recent Toyota Law Suits and Settlements
Situation: Toyota has proposed to pay over $1 billion to settle dozens of lawsuits for supposed accidents and deaths caused by unintended acceleration and other safety defects. What seems wrong or inappropriate about the whole tragic series of events with … Continue reading
Posted in automotive financing, Automotive News and Trends, automotive sales
Tagged $1B Toyota Settlement, Floor Mat Installation, NHTSA Vehicle Safety Fines, Ray LaHood, Something is Just Not Right about the Recent Toyota Law Suits & Settlements, Unintended Acceleration, William Heiskell Law Firm
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12 Automotive Sales and Marketing Words That Need to be Retired and Replaced
Situation: Just came back from five days in Las Vegas at the DSES and J D Power and Associates Marketing Roundtable where we heard a lot of old and maybe outmoded words and phrases that need to be replaced by … Continue reading
Do Dealers Really Need Fancy Store Fronts or Just Tents?
The dealer situation: Chrysler sales are UP 26 percent in August and their dealers are selling cars like never before from older facilities and upgraded stores in many cases. Their market share has gone up a full 2.2 points. Dealer … Continue reading
$1 of $4 Price of Gas Caused by Speculative Commodity Market with Little Oversight?
Situation one: Many are saying that financial industry speculators have taken over the oil commodity market hat banks and public and company pension funds are responsible for as much as $1 of the price of gasoline. And these oil futures … Continue reading
Can Ford “A-Ford” to Pay Any CEO $29.5M a Year? – Did Mullaly Really Turn Ford Around?
Situation: Alan Mullaly was “awarded” a compensation package of nearly $30 M in 2011; Ford stock sold at $12.48 last week, and Mullaly has options to buy up to $22M worth of Ford stock. He was the highest paid CEO … Continue reading
Posted in automotive dealerships, automotive sales
Tagged Alan Mulally, Bill Ford, Ford
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