Category Archives: automotive dealerships

Big Data Channeling Qualified Car Buyers Out of Sales Funnel into Dealerships

Situation One: The traditional Automotive Sales Funnel now is either a tube, a straw, a python, or cocktail shaker (these are most recent designations by industry gurus). The More Serious Situation:  A staggering amount of information & data about potential … Continue reading

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Sound Really Informed & Blow People Away With How Smart You Are

Fracking in California: Energy companies  should be made to disclose the formula of fracking chemicals & stop claiming  it is a trade secret. 2.  Cyber Security- Split reveals Big Tech vs. Grass Roots Group with the House bill pondering. 3. … Continue reading

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Auto Dealer Principals &/or OEMS: Hire Ron Johnson Immediately

Situation:  Ron Johnson who built and made Mac stores the premier hard goods sales outlets in America was recent fired by the old thinking traditional retailer, J C Penney. Significance: Johnson attempted to mimic the same type of atmosphere & … Continue reading

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Dealer Management: Stay Paranoid, Fix People & Image Issues Now

The Situation:  So far, things are going well for automotive dealer owners and management in 2013. The Real “However” Situation: There are issues, practices, policies and attitudes in your automotive dealership that need to dealt with now – this year … Continue reading

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Are OEM CEOs Really Worth 8 Figure Comp Plans? Ford’s Mulally, in Particular?

The Situation: Alan Mulally, Ford’s CEO, made $21 million in 2012.  Few in the automotive industry have ever been compensated at this level.  He made $ 29.5 million in 2011. And twice as much as Dan Akerson at GM.  On … Continue reading

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Used Car Valuation Controversy Looms: Guide Books Challenged by Retail Sales Data

Potentially Controversial Situation Causing Stress & Confrontation: Move over Used Car Guide Books, here comes retail sales data seeking inclusion into the vehicle valuation process.  The successful utilization and dealer market penetration of the inventory management systems have provided dealer … Continue reading

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5 Things to Do If You Are Going to NADA (& 5 Things To Do If You Aren’t)

Situation: You are either among the chosen management from the dealership that is/are going to Orlando or you are staying  back to keep everything going while the bosses are away — or your dealership may not be going to NADA … Continue reading

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Big Data Turns the Customer Journey Funnel Into a Predictive “Tube”

The Situation:  The “Funnel” has bottled up thousands of BIG data points about car shoppers for years.  But the automotive sales funnel that we all have grown to love is now gathering, organizing, and channeling ever-more massive amounts of matched-up … Continue reading

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Will Your Dealership Be Able to Take Twelve Transformative Actions To Still be in Business in 2018 ?

Situation:  The business purpose,  model, system, need, revenue base, function, and structure of the automotive retail sales operation called an automotive dealership is, has and will undergo even more drastic market changes, demands and realities in the next five years.  … Continue reading

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OMG, We Have No Secrets Anymore: Big Daddy Data Actions Presenting Congress & Al Franken with Locational Privacy Protection Soon

The situation:  Stalking apps, GPS trackers, EZ passes, ad networks, credit card Issuers, cell phone providers and auto industry analytic companies are now using APIs, data mining, behavioral marketing and “situational targeting” to know how you get to work, what … Continue reading

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