Category Archives: Automotive advertising

Nobody is Talking to Each Other: The Twelve Informational Silos of Automotive Marketing

Situation:  As a keen daily observer, participant, reporter, and publisher of automotive marketing communications & information, it appeared to me initially that there were at least ten informational silos functioning at present in the automotive marketing communications infrastructure – silos … Continue reading

Posted in Automotive advertising, Lifestyle | Leave a comment

Big Data Channeling Qualified Car Buyers Out of Sales Funnel into Dealerships

Situation One: The traditional Automotive Sales Funnel now is either a tube, a straw, a python, or cocktail shaker (these are most recent designations by industry gurus). The More Serious Situation:  A staggering amount of information & data about potential … Continue reading

Posted in Automotive advertising, automotive dealerships, Automotive News and Trends, automotive sales, Lifestyle, Media, Technology | Tagged , , , , , | Leave a comment

Sound Really Informed & Blow People Away With How Smart You Are

Fracking in California: Energy companies  should be made to disclose the formula of fracking chemicals & stop claiming  it is a trade secret. 2.  Cyber Security– Split reveals Big Tech vs. Grass Roots Group with the House bill pondering. 3. … Continue reading

Posted in Automotive advertising, automotive dealerships, automotive financing, Automotive News and Trends, automotive sales, Lifestyle, Media, Technology | Tagged , , , , , , | Leave a comment

Used Car Valuation Controversy Looms: Guide Books Challenged by Retail Sales Data

Potentially Controversial Situation Causing Stress & Confrontation: Move over Used Car Guide Books, here comes retail sales data seeking inclusion into the vehicle valuation process.  The successful utilization and dealer market penetration of the inventory management systems have provided dealer … Continue reading

Posted in Automotive advertising, automotive dealerships, automotive financing, Automotive News and Trends, automotive sales, Technology | Tagged , , , , , , | Leave a comment

Is Consumer Reports the “Best or the Worst” Source of New Vehicle Ratings?

Situation:  Every year the April issue of Consumer Reports comes out with “The Best and Worst of  New Cars “— this year for the 2013 Models. This aging & non-profit testing and research organization does “tests” on dozens and dozens … Continue reading

Posted in Automotive advertising, Automotive News and Trends, automotive sales, Lifestyle, Media, Technology | Tagged , , , , , | 1 Comment

OMG, We Have No Secrets Anymore: Big Daddy Data Actions Presenting Congress & Al Franken with Locational Privacy Protection Soon

The situation:  Stalking apps, GPS trackers, EZ passes, ad networks, credit card Issuers, cell phone providers and auto industry analytic companies are now using APIs, data mining, behavioral marketing and “situational targeting” to know how you get to work, what … Continue reading

Posted in Automotive advertising, automotive dealerships, Automotive News and Trends, Lifestyle, Media, Technology | Tagged , , , , , , | Leave a comment

12 Automotive Sales and Marketing Words That Need to be Retired and Replaced

Situation:  Just came back from five days in Las Vegas at the DSES and J D Power and Associates Marketing Roundtable where we heard a lot of old and maybe outmoded words and phrases that need to be replaced by … Continue reading

Posted in Automotive advertising, automotive dealerships, Automotive News and Trends, automotive sales, Uncategorized | 1 Comment

The Ten Informational Silos of Automotive Marketing — Not Talking To Each Other

Situation:  As a keen daily observer, participant, reporter and publisher of automotive marketing communications and information, it appears that there are at least ten informational silos functioning at present in the automotive marketing communications infrastructure. What is an “informational silo?” According … Continue reading

Posted in Automotive advertising, Automotive News and Trends, Media | Leave a comment

Do We Really Need Automotive Trade Media and Magazines Any More?

Situation #1 :  There are at least a half a dozen or more automotive trade publishers still “going,” publishing print magazines and tabloids, and contenting pages in some way, shape or form of print,  web sites posting,  and migrating the … Continue reading

Posted in Automotive advertising | Leave a comment

Can anyone be creative, innovative, or just different and survive at GM or any car company?

Situation:  Joel Ewanick is out as Vice President of Advertising as many of us predicted.  The guy was apparently just too much for General Motors and the old guard remnants of a culture that just has no room for people … Continue reading

Posted in Automotive advertising, Uncategorized | Tagged | Leave a comment