Author Archives: Chuck Parker

Used Car Valuation Controversy Looms: Guide Books Challenged by Retail Sales Data

Potentially Controversial Situation Causing Stress & Confrontation: Move over Used Car Guide Books, here comes retail sales data seeking inclusion into the vehicle valuation process.  The successful utilization and dealer market penetration of the inventory management systems have provided dealer … Continue reading

Posted in Automotive advertising, automotive dealerships, automotive financing, Automotive News and Trends, automotive sales, Technology | Tagged , , , , , , | Leave a comment

Is Consumer Reports the “Best or the Worst” Source of New Vehicle Ratings?

Situation:  Every year the April issue of Consumer Reports comes out with “The Best and Worst of  New Cars “— this year for the 2013 Models. This aging & non-profit testing and research organization does “tests” on dozens and dozens … Continue reading

Posted in Automotive advertising, Automotive News and Trends, automotive sales, Lifestyle, Media, Technology | Tagged , , , , , | 1 Comment

5 Things to Do If You Are Going to NADA (& 5 Things To Do If You Aren’t)

Situation: You are either among the chosen management from the dealership that is/are going to Orlando or you are staying  back to keep everything going while the bosses are away — or your dealership may not be going to NADA … Continue reading

Posted in automotive dealerships | Tagged | Leave a comment

Big Data Turns the Customer Journey Funnel Into a Predictive “Tube”

The Situation:  The “Funnel” has bottled up thousands of BIG data points about car shoppers for years.  But the automotive sales funnel that we all have grown to love is now gathering, organizing, and channeling ever-more massive amounts of matched-up … Continue reading

Posted in automotive dealerships, Automotive News and Trends | Tagged , , | Leave a comment

How to Read a Newspaper Including The Wall Street Journal

Situation one:  Most people do not read newspapers anymore.  Retired seniors, train commuters and some news junkies might sit and read the first 3 paragraphs of a dozen stories at a fast skimming pace, coffee in hand.  But most everyone … Continue reading

Posted in Lifestyle, Media, Technology | Tagged , , , , | Leave a comment

Will Your Dealership Be Able to Take Twelve Transformative Actions To Still be in Business in 2018 ?

Situation:  The business purpose,  model, system, need, revenue base, function, and structure of the automotive retail sales operation called an automotive dealership is, has and will undergo even more drastic market changes, demands and realities in the next five years.  … Continue reading

Posted in automotive dealerships, automotive financing, Automotive News and Trends, Media, Technology | Tagged , , , , , , | Leave a comment

OMG, We Have No Secrets Anymore: Big Daddy Data Actions Presenting Congress & Al Franken with Locational Privacy Protection Soon

The situation:  Stalking apps, GPS trackers, EZ passes, ad networks, credit card Issuers, cell phone providers and auto industry analytic companies are now using APIs, data mining, behavioral marketing and “situational targeting” to know how you get to work, what … Continue reading

Posted in Automotive advertising, automotive dealerships, Automotive News and Trends, Lifestyle, Media, Technology | Tagged , , , , , , | Leave a comment

Something is Just Not Right about the Recent Toyota Law Suits and Settlements

Situation:  Toyota has proposed to pay over $1 billion to settle dozens of lawsuits for supposed accidents and deaths caused by unintended acceleration and other safety defects. What seems wrong or inappropriate about the whole tragic series of events with … Continue reading

Posted in automotive financing, Automotive News and Trends, automotive sales | Tagged , , , , , , | Leave a comment

Funnel Bottles up Thousands of Big Data Points About Car Shoppers

The Situation:  The automotive sales funnel is now gathering, organizing and channeling massive amounts of matched-up data on the personal buying habits, demographic characteristics, financial standing and lifestyle behavior of automotive consumers. Big Daddy owns Big Data:  The impact of … Continue reading

Posted in Uncategorized | Leave a comment

12 Automotive Sales and Marketing Words That Need to be Retired and Replaced

Situation:  Just came back from five days in Las Vegas at the DSES and J D Power and Associates Marketing Roundtable where we heard a lot of old and maybe outmoded words and phrases that need to be replaced by … Continue reading

Posted in Automotive advertising, automotive dealerships, Automotive News and Trends, automotive sales, Uncategorized | 1 Comment