Monthly Archives: January 2013

Big Data Turns the Customer Journey Funnel Into a Predictive “Tube”

The Situation:  The “Funnel” has bottled up thousands of BIG data points about car shoppers for years.  But the automotive sales funnel that we all have grown to love is now gathering, organizing, and channeling ever-more massive amounts of matched-up … Continue reading

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How to Read a Newspaper Including The Wall Street Journal

Situation one:  Most people do not read newspapers anymore.  Retired seniors, train commuters and some news junkies might sit and read the first 3 paragraphs of a dozen stories at a fast skimming pace, coffee in hand.  But most everyone … Continue reading

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Will Your Dealership Be Able to Take Twelve Transformative Actions To Still be in Business in 2018 ?

Situation:  The business purpose,  model, system, need, revenue base, function, and structure of the automotive retail sales operation called an automotive dealership is, has and will undergo even more drastic market changes, demands and realities in the next five years.  … Continue reading

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OMG, We Have No Secrets Anymore: Big Daddy Data Actions Presenting Congress & Al Franken with Locational Privacy Protection Soon

The situation:  Stalking apps, GPS trackers, EZ passes, ad networks, credit card Issuers, cell phone providers and auto industry analytic companies are now using APIs, data mining, behavioral marketing and “situational targeting” to know how you get to work, what … Continue reading

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Something is Just Not Right about the Recent Toyota Law Suits and Settlements

Situation:  Toyota has proposed to pay over $1 billion to settle dozens of lawsuits for supposed accidents and deaths caused by unintended acceleration and other safety defects. What seems wrong or inappropriate about the whole tragic series of events with … Continue reading

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