The Current Situation with Lead Generation:
Shopping Consumers seek to be anonymous for as long as possible.
When vehicle research is done, Car Shoppers will engage.
Then the challenge is to get them to the dealership
From there gathering the personal information easily follows.
The Significance of this video:
Autobytel has successively combined Proven LeadGen with AutoWeb Digital Marketing.
Car Shoppers low in the Funnel are sent to either advertising partner, OEM,or the dealer.
Hi Quality Leads managed on Search platforms produce sales at the dealership.
A connected, qualified consumer is delivered by third party traffic every time.
Take 3 and stream Mindy to see latest in the art of sending you good leads & closing sales there from.
News You Need to Know
View All The Situation with You and Artificial Intelligence:
Every body is talking about AI & Content Marketing.
You are looking be smart about how it applies to you.
IT and coders are writing AI programs to do everything.
How is this Significant to you?
The article linked to this posting tells you what you Need-to-Know.
Tells you what Artificial Information is & action you should take.
Gives you steps to bring AI to your dealership/company.
Will make you knowledgeable about AI in less than 5 minutes.
Read, Ingest & Print out Paul Roetzer's article.
Buy his book on Amazon The Marketing Performance Blue Print
The Situation or Impact of Auto Sales Leads from LeadGen Provider:
Consumers leads thru Autobytel resulted in est 748,404 of all light retail new cars sold from Jan-Dec 2016.
Est 837,430 (over 2%) of all light vehicle retail used cars sold.
Est over 1.5M light vehicle retail sales were attributable to consumers leads through Autobytel network.
Significance of Online LeadGen Services
Autobytel continues to be main driver of new & UC sales.
Hi Quality leads drive Web site traffic to dealers.
AutoWeb's Traffic solution model capturing in-market consumers
To see and access the total impact of Autobytel's contribution to total 2016 U.S. car sales, click and ingest.
Situation: What can you do to max text leads?
First: You got to have a solid mobile strategy.
Then Think: Mobile, Call-to-Action, & How to Max texts from customers
Significance: What Steps do you need to get this done?
Add a Call to Action for texting in all your marketing initiative.
Then: Make sure these FOUR easy steps for adding call-to-action to all of the communications and marketing in your dealership.
Result: You are offering customers an easy, first line of communications to reach your dealership
Click & Find Four Easy steps to gain more mobile sourced customers
Upcoming Industry EventsView All
John Tews Joins The Millerschin Group
Prominent auto iIndustry public relations executive, John Tews, has joined The Millerschin Group (TMG) as a vice president.
Tews will work with TMG’s seasoned team of public relations professionals to help maintain the firm’s reputation of award-winning customer service and account management and to support their global and strategic communications.
TMG president Erin Millerschin said about John joining Millerschin:
“He’s a PR professional with a proven record of success in all facets of communications. His experience and leadership are tremendous assets for our client teams, particularly in the transportation, alternative energy, and life sciences industries.”
Prior to joining TMG, Tews spent more than 16 years in corporate communications at J.D. Power and Associates in Troy, Mich. He also served as a public affairs officer in the United States Air Force and as a journalist at The Saginaw News.
TMG is a multi-faceted communications company that provides clients with quality, personalized service.“ with a diverse global client base.
The Millerschin Group is a full-service public relations and marketing communications firm headquartered in Auburn Hills, Mich. that provides public relations counsel to a broad range of clients in transportation, industrial, energy, life sciences and entertainment market segments
Follow The Leaders
New Senior VP Brings Extensive Global Auto Manufacturing & Management to J D Power
J D Power has gained a new industry leader with a deep understanding of quality and design issues to be Senior Vice President, Global Automotive.
Doug Betts has deep and long management experience with automotive operations, manufacturing, and quality control at Apple, Nissan, Toyota, and FCA.
Finnbar O'Neill, President, says that the position of Senior VP at J D Power is the most important role in the automotive division and that Doug’s leadership will provide their clients with the knowledge and advice they need to navigate the challenges ahead. Further, Betts will provide first-hand experience with the disruptive forces reshaping the automotive industry.
Based in Costa Mesa, Betts will have responsibility for leading the strategy and operations for J.D. Power’s entire automotive division, which includes the Americas, Europe and Asia Pacific.
Betts looks forward to keeping J.D. Power at the forefront of our industry as it incorporates new and disruptive technologies and evolves to serve younger, emerging generations of car buyers.
To really see what Doug Betts has accomplished & now seeks to bring to J D Power, check out the original release
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