Getting Good Leads You Can Close: How Consumers Really Want to Find Next Car & Your Dealership

The Current Situation with Lead Generation:

Shopping Consumers seek to be anonymous for as long as possible.

When vehicle research is done, Car Shoppers will engage.

Then the challenge is to get them to the dealership

From there gathering the personal information easily follows.

The Significance of this video:

Autobytel has successively combined Proven LeadGen with AutoWeb Digital Marketing.

Car Shoppers low in the Funnel are sent to either advertising partner, OEM,or the dealer.

Hi Quality Leads managed on Search platforms produce sales at the dealership.

A connected, qualified consumer is delivered by third party traffic every time.


Take 3 and stream Mindy to see latest in the art of sending you good leads & closing sales there from.

News You Need to Know

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

The Situation with You and Artificial Intelligence:

Every body is talking about AI & Content Marketing.
You are looking be smart about how it applies to you.
IT and coders are writing AI programs to do everything.

How is this Significant to you?

The article linked to this posting tells you what you Need-to-Know.
Tells you what Artificial Information is & action you should take.
Gives you steps to bring AI to your dealership/company.
Will make you knowledgeable about AI in less than 5 minutes.

Read, Ingest & Print out Paul Roetzer's article. Buy his book on Amazon The Marketing Performance Blue Print

Leads from Lead Leader Lead to Car Sales: 5% of All 2016 Light Vehicles Retail Sales Came from One Online Automotive Service plus 2% of UC Sales for 1.5 M Total Sales

The Situation or Impact of Auto Sales Leads from LeadGen Provider:

Consumers leads thru Autobytel resulted in est 748,404 of all light retail new cars sold from Jan-Dec 2016.
Est 837,430 (over 2%) of all light vehicle retail used cars sold.
Est over 1.5M light vehicle retail sales were attributable to consumers leads through Autobytel network.

Significance of Online LeadGen Services

Autobytel continues to be main driver of new & UC sales.
Hi Quality leads drive Web site traffic to dealers.
AutoWeb's Traffic solution model capturing in-market consumers

To see and access the total impact of Autobytel's contribution to total 2016 U.S. car sales, click and ingest.

Having Safe Text with Your Customers: Sales Scoring Depends on Consumer Ability to Text Your Dealership

Situation: What can you do to max text leads?

First: You got to have a solid mobile strategy.
Then Think: Mobile, Call-to-Action, & How to Max texts from customers

Significance: What Steps do you need to get this done?

Add a Call to Action for texting in all your marketing initiative.
Then: Make sure these FOUR easy steps for adding call-to-action to all of the communications and marketing in your dealership.

Result: You are offering customers an easy, first line of communications to reach your dealership

Click & Find Four Easy steps to gain more mobile sourced customers _______________________________________________________________________________
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Industry People

John Tews Vice PresidentThe Millerschin Group - 12/31/1969

John Tews Joins The Millerschin Group

Prominent auto iIndustry public relations executive, John Tews, has joined The Millerschin Group (TMG) as a vice president. Tews will work with TMG’s seasoned team of public relations professionals to help maintain the firm’s reputation of award-winning customer service and account management and to support their global and strategic communications.

TMG president Erin Millerschin said about John joining Millerschin:

“He’s a PR professional with a proven record of success in all facets of communications.  His experience and leadership are tremendous assets for our client teams, particularly in the transportation, alternative energy, and life sciences industries.”

  Prior to joining TMG, Tews spent more than 16 years in corporate communications at J.D. Power and Associates in Troy, Mich. He also served as a public affairs officer in the United States Air Force and as a journalist at The Saginaw News.

TMG is a multi-faceted communications company that provides clients with quality, personalized service.“ with a diverse global client base.

  The Millerschin Group is a full-service public relations and marketing communications firm headquartered in Auburn Hills, Mich. that provides public relations counsel to a broad range of clients in transportation, industrial, energy, life sciences and entertainment market segments
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2016 Lexus ES

2016 Lexus ES
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