Fair CoFounder Says Customer Lost in Manufacturer-Dealer-Finance Maize

Here is some of what Georg Bauer, co-founder, president of startup Fair.com, said at Auto Finance Innovation 2017:

… Auto finance does not get enough recognition for amazing contribution.

… Manufacturers and dealers have their own interests in the space.

… Manufacturers are about the car as the star.

… Where is the customer? Gets lost in auto finance.

… For the dealer, the next deal is the focus.

… The auto industry is in a revolutionary phase.

… Auto finance has become better through technology & innovation.

… There are disruptive elements in the market so the opportunity is now.

… Everything can be put on your phone.

… Autonomous Vehicles will change everything.

… Full-Service Leasing will become popular soon.


To hear & see more about innovation in auto finance, full-servicing leasing, and Bauer’s experience at Tesla, you have got to experience this full video!

News You Need to Know

Content Marketing World 2017 -The Largest Content Event is Back with a World of Stories

To Automotive & Dealer Marketing Management: You have got to be in Cleveland on September 5-8th

Why: Because Content Marketing is now your most effective marketing resource-not advertising. CMWorld 2017 is now one of the most influential conferences in the Industry

You will----
-Learn and network with best & brightest in Content Marketing Industry.
• Be inspired to do your own epic content marketing.
• Network with some of the brightest in the business.
• See over 120 sessions & workshops by leading brand marketers.
• Gain strategy, integration, measurement, and more new ideas.

Who is going to be there?
• Over 4,000 marketers from over 50 countries.
• More brands, breakouts, hands-on labs, networking & CONTENT.
• 225 speakers, 550 companies, 123 hours of keynotes & sessions.
Click now, Register, Make reservations. Be there ___________________________________________________________________________________

Six Ways to Sell More by Simply Improving How You Communicate with Consumers

The Situation with Automotive Consumers:

Communicating effectively with car shoppers is
Selling cars to knowledgeable consumers is for pros
Current car sales market is very competitive

The Significance or What Sales Teams need to do

Revisit these six sales actions for best communications.
Make sure that you are making use of each action.
Realize that success in dealer sales is your communication.

Go and get the entire list, print out and post at your desk -- But act now. _________________________________________________________________________________________

Alert: Artificial Intelligence to Alter the Current Automotive Dealer Sales & Marketing Model.

Get Some Answers to these Management Questions about Artificial Intelligence

Are dealer, & OEM and Agency systems adopting AI based technology?
Who really knows who is using AI to sell & market cars?
And The AI that is there working?
Do dealers and providers think they are into AI but really are not.
What are the pitfalls of premature adoption?

"The Buzz is on. Click and Find out what is going on with AI in your dealership or company ___________________________________________________________________________________________________
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Industry People

John Tews Vice PresidentThe Millerschin Group - 12/31/1969

John Tews Joins The Millerschin Group

Prominent auto iIndustry public relations executive, John Tews, has joined The Millerschin Group (TMG) as a vice president. Tews will work with TMG’s seasoned team of public relations professionals to help maintain the firm’s reputation of award-winning customer service and account management and to support their global and strategic communications.

TMG president Erin Millerschin said about John joining Millerschin:

“He’s a PR professional with a proven record of success in all facets of communications.  His experience and leadership are tremendous assets for our client teams, particularly in the transportation, alternative energy, and life sciences industries.”

  Prior to joining TMG, Tews spent more than 16 years in corporate communications at J.D. Power and Associates in Troy, Mich. He also served as a public affairs officer in the United States Air Force and as a journalist at The Saginaw News.

TMG is a multi-faceted communications company that provides clients with quality, personalized service.“ with a diverse global client base.

  The Millerschin Group is a full-service public relations and marketing communications firm headquartered in Auburn Hills, Mich. that provides public relations counsel to a broad range of clients in transportation, industrial, energy, life sciences and entertainment market segments
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Weekly Industry News Poll

Should Ford Stop Making Cars in Mexico ?

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Disruptors: Startup News

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Industry News That Matters

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Test Drives

2016 Lexus ES

2016 Lexus ES
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