Mobility will be disruptive & transformative going forward.
Too many companies competing for market share of mobility.
OEMs want to get into mobility services; Competing with Silicon Valley.
Significance or Takeaways for Dealer Mgt
Google & Apple more interested in mobility services instead of cars.
Big winners will be data miners using Artificial Intelligence & analytics
War over access to mobility & data is coming.
Auto industry becoming new business with opportunity to control data.
See source article from John McElroy's insightful posting
"Pitfalls, Opportunity and the Big Mobility Shakeout"
YouTube Labs is now linking brands with YouTube Creators.
How: By Creating a platform for a series of videos for each brand
Disrupts of traditional advertising model & bypasses broadcast, cable TV
Delivers FB & YouTube directly to customer on the video publishing platforms.
YouTube video bloggers growing part of marketing content creation for brands.
Implications for Ad Agencies, video production houses, publishers, buyers of ads.as well as Automotive companies.
Moves Google into a sort of talent brokerage.
Called "Agile Method" by SW developers to achieve better, faster, cheaper ads.
Emphasis on speed to stream, with agency work going straight to production.
Scripts approved, guided by insights & market knowledge from YouTube creators.
Optimized video then put online to listen to conversations & feedback from consumers.
See AD Age article in its entirety
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
What are you thinking about these days?
If you consider yourself to be a Thought Leader, want to be a Thought Leader, or seek to find and hang out with thought leaders, then these six "Thought-full and Leader-full" books will be your reading focus for the next year.
Why should you pay any attention to this?
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