Bala Subramanian, Chief Digital Officer at Best Buy, Now on Cars.com Board of Directors

Article Summary

Bala Sub­ra­man­ian is the chief dig­i­tal offi­cer of Best Buy, where he also pre­vi­ous­ly served as chief tech­nol­o­gy offi­cer.

His expe­ri­ence in dig­i­tal trans­for­ma­tions and devel­op­ing best-in-class con­sumer expe­ri­ences will be invalu­able to Cars.com as they seek to advance emerg­ing strate­gies that trans­form the car shop­ping expe­ri­ence and deliv­er dig­i­tal solu­tions to deal­er cus­tomers

Cars.com CEO Alex Vet­ter remarked that Subramanian’s join­ing the board at a time when the com­pa­ny is focused on opti­miz­ing its strong tech­nol­o­gy plat­form and inno­vat­ing new prod­ucts and solu­tions cre­ates mean­ing­ful con­nec­tions between buy­ers and sell­ers is sig­nif­i­cant.


Indus­try observers spec­u­late that this addi­tion to Cars.com board could mean sev­er­al things includ­ing Best Buy migrat­ing its strat­e­gy into cross mar­ket­ing its hi tech hard­ware and ser­vices to Cars.com’s vast auto­mo­tive audi­ence. Some even pos­tu­lat­ed that Best Buy could buy Cars.com.


The fact that Sub­ra­man­ian brings over fif­teen years of lead­er­ship and man­age­ment expe­ri­ence in the tech­nol­o­gy and dig­i­tal retail fields could also mean that Cars.com seeks to beef up its dig­i­tal mar­ket­ing capa­bil­i­ties as com­pe­ti­tion for car sales increas­es.

Observers not­ed that Subramanian’s back­ground includes build­ing out con­sumer expe­ri­ences in com­pet­i­tive envi­ron­ments and high-pow­ered orga­ni­za­tions that deliv­er reli­able and high­ly-scal­able solu­tions.


Sub­ra­man­ian is excit­ed about join­ing Cars.com as the com­pa­ny lever­ages its well-estab­lished dig­i­tal plat­form to bet­ter con­nect con­sumers with local retail­ers across the coun­try.

He not­ed that Cars.com has accu­mu­lat­ed an unmatched amount of indus­try insight that is a key advan­tage for the com­pa­ny as it builds rel­e­vant, scal­able solu­tions that meet the vary­ing needs of car deal­ers and buy­ers alike. He seems to see an evo­lu­tion of the company’s grow­ing car shop­ping busi­ness as indus­try watch­ers sur­mise.

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